Coverart for item
The Resource Marketing wireless products, Sarah-Jayne Gratton, Dean A. Gratton

Marketing wireless products, Sarah-Jayne Gratton, Dean A. Gratton

Label
Marketing wireless products
Title
Marketing wireless products
Statement of responsibility
Sarah-Jayne Gratton, Dean A. Gratton
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Gratton, Sarah-Jayne
Dewey number
621.3845/6
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Gratton, Dean A
http://library.link/vocab/subjectName
  • Cell phones
  • Wireless communication systems
  • Cell phone systems
Label
Marketing wireless products, Sarah-Jayne Gratton, Dean A. Gratton
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 258-260) and index
Color
multicolored
Contents
A brief history of wireless technology -- How wireless technology works -- What makes a wireless product sell? -- Comparing wireless technologies -- The birth of an idea / Johan Åkesson -- Marketing IBM wireless leadership : technology, inhibitors, strategy and solutions / Ronald Sperano -- From entrapment to freedom / Gary Evans -- Marketing wireless : a manufacturer's perspective / Nick Hunn -- Mobilian marketing : using all available channels for marketing influence and intelligence / Wade Gillham -- Short-distance wireless : marketing 802.11 and Bluetooth / Tom Siep -- A pioneer for mobile communications / Derrick Emeka -- Marketing the advanced operating system for mobile phones / Simon Garth and Andrie de Vries -- Where do we go from here? -- Conclusions drawn and lessons learned
Control code
ocn166883023
Dimensions
unknown
Extent
1 online resource (xxiv, 264 pages)
File format
unknown
Form of item
online
Isbn
9781138441057
Level of compression
unknown
Note
Taylor & Francis
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)166883023
Label
Marketing wireless products, Sarah-Jayne Gratton, Dean A. Gratton
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 258-260) and index
Color
multicolored
Contents
A brief history of wireless technology -- How wireless technology works -- What makes a wireless product sell? -- Comparing wireless technologies -- The birth of an idea / Johan Åkesson -- Marketing IBM wireless leadership : technology, inhibitors, strategy and solutions / Ronald Sperano -- From entrapment to freedom / Gary Evans -- Marketing wireless : a manufacturer's perspective / Nick Hunn -- Mobilian marketing : using all available channels for marketing influence and intelligence / Wade Gillham -- Short-distance wireless : marketing 802.11 and Bluetooth / Tom Siep -- A pioneer for mobile communications / Derrick Emeka -- Marketing the advanced operating system for mobile phones / Simon Garth and Andrie de Vries -- Where do we go from here? -- Conclusions drawn and lessons learned
Control code
ocn166883023
Dimensions
unknown
Extent
1 online resource (xxiv, 264 pages)
File format
unknown
Form of item
online
Isbn
9781138441057
Level of compression
unknown
Note
Taylor & Francis
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)166883023

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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