Coverart for item
The Resource Marketing to the new super consumer : mom & kid, Tim Coffey, David Siegel and Greg Livingston

Marketing to the new super consumer : mom & kid, Tim Coffey, David Siegel and Greg Livingston

Label
Marketing to the new super consumer : mom & kid
Title
Marketing to the new super consumer
Title remainder
mom & kid
Statement of responsibility
Tim Coffey, David Siegel and Greg Livingston
Title variation
Mom & kid
Creator
Contributor
Subject
Language
eng
Cataloging source
UAB
http://library.link/vocab/creatorName
Coffey, Timothy J
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Siegel, David L
  • Livingston, Gregory
http://library.link/vocab/subjectName
  • Women consumers
  • Child consumers
  • Consumers
  • Marketing
  • Market segmentation
Label
Marketing to the new super consumer : mom & kid, Tim Coffey, David Siegel and Greg Livingston
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [203]-207) and index
Contents
Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples
Control code
ocm62880564
Dimensions
24 cm
Extent
x, 221 p.
Isbn
9780976697329
Other physical details
ill.
System control number
(OCoLC)62880564
Label
Marketing to the new super consumer : mom & kid, Tim Coffey, David Siegel and Greg Livingston
Publication
Bibliography note
Includes bibliographical references (p. [203]-207) and index
Contents
Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples
Control code
ocm62880564
Dimensions
24 cm
Extent
x, 221 p.
Isbn
9780976697329
Other physical details
ill.
System control number
(OCoLC)62880564

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
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