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The Resource Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits, Philip Kotler, Thomas Hayes, Paul N. Bloom

Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits, Philip Kotler, Thomas Hayes, Paul N. Bloom

Label
Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits
Title
Marketing professional services
Title remainder
forward-thinking strategies for boosting your business, your image, and your profits
Statement of responsibility
Philip Kotler, Thomas Hayes, Paul N. Bloom
Creator
Contributor
Subject
Language
eng
Summary
"Marketing Professional Services, Second Edition has been completely revised to reflect the revolution that has swept the professional services sector since its original publication."--BOOK JACKET
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1953-
http://library.link/vocab/relatedWorkOrContributorName
  • Hayes, Thomas J.
  • Bloom, Paul N
http://library.link/vocab/subjectName
Professions
Label
Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits, Philip Kotler, Thomas Hayes, Paul N. Bloom
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Contents
  • Ch. 5.
  • Acquiring and Using Marketing Information
  • Ch. 6.
  • Strategic Planning and Organization
  • Ch. 7.
  • Segmenting, Selecting, and Appealing to Markets
  • Ch. 8.
  • Understanding the Individual Client
  • Ch. 9.
  • The Service Mix
  • Ch. 1.
  • Ch. 10.
  • Pricing Professional Services
  • Ch. 11.
  • Making Services Accessible
  • Ch. 12.
  • Integrated Marketing Communications
  • Ch. 13.
  • Marketing Services On-line
  • Ch. 14.
  • Retention and Relationship Strategies
  • The Marketing of Professional Services
  • Ch. 15.
  • Future Directions of Professional Services Marketing
  • Ch. 2.
  • Twelve Keys to Effective Professional Services Marketing
  • Ch. 3.
  • Delivering Quality Service
  • Ch. 4.
  • Building and Reinforcing the Firm's Marketing Efforts
Control code
6612288
Dimensions
24 cm
Edition
2nd ed
Extent
x, 422 p.
Isbn
9780735201798
Lccn
2001056024
Other physical details
ill.
System control number
  • (DLC) 2001056024
  • 6612288
  • (BNAtoc) 2001056024
Label
Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits, Philip Kotler, Thomas Hayes, Paul N. Bloom
Publication
Bibliography note
Includes bibliographical references and indexes
Contents
  • Ch. 5.
  • Acquiring and Using Marketing Information
  • Ch. 6.
  • Strategic Planning and Organization
  • Ch. 7.
  • Segmenting, Selecting, and Appealing to Markets
  • Ch. 8.
  • Understanding the Individual Client
  • Ch. 9.
  • The Service Mix
  • Ch. 1.
  • Ch. 10.
  • Pricing Professional Services
  • Ch. 11.
  • Making Services Accessible
  • Ch. 12.
  • Integrated Marketing Communications
  • Ch. 13.
  • Marketing Services On-line
  • Ch. 14.
  • Retention and Relationship Strategies
  • The Marketing of Professional Services
  • Ch. 15.
  • Future Directions of Professional Services Marketing
  • Ch. 2.
  • Twelve Keys to Effective Professional Services Marketing
  • Ch. 3.
  • Delivering Quality Service
  • Ch. 4.
  • Building and Reinforcing the Firm's Marketing Efforts
Control code
6612288
Dimensions
24 cm
Edition
2nd ed
Extent
x, 422 p.
Isbn
9780735201798
Lccn
2001056024
Other physical details
ill.
System control number
  • (DLC) 2001056024
  • 6612288
  • (BNAtoc) 2001056024

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
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