Coverart for item
The Resource Marketing moves : a new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain, Suvit Maesincee

Marketing moves : a new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain, Suvit Maesincee

Label
Marketing moves : a new approach to profits, growth, and renewal
Title
Marketing moves
Title remainder
a new approach to profits, growth, and renewal
Statement of responsibility
Philip Kotler, Dipak C. Jain, Suvit Maesincee
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Kotler, Philip
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1961-
http://library.link/vocab/relatedWorkOrContributorName
  • Jain, D.
  • Suvit Maesincee
http://library.link/vocab/subjectName
  • Marketing
  • Telemarketing
  • Marketing
Label
Marketing moves : a new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain, Suvit Maesincee
Instantiates
Publication
Note
Includes index
Contents
  • 3.
  • Identifying Market Opportunities.
  • 4.
  • Designing Winning Market Offerings.
  • 5.
  • Designing the Business Architecture.
  • 6.
  • Building the Business Infrastructure and Capabilities.
  • 7.
  • Designing the Marketing Activities.
  • Pt. 1.
  • 8.
  • Designing the Operational Systems.
  • 9.
  • Achieving Profits and Growth through Market Renewal
  • Reshaping Marketing for the Digital Economy.
  • 1.
  • Positioning Marketing as the Driver in the Digital Economy.
  • 2.
  • Formulating a Market Renewal Strategy
  • Pt. 2.
  • Creating Competitive Platforms.
Control code
6379500
Extent
p. cm
Isbn
9781578516001
Isbn Type
(alk. paper)
Lccn
2001039445
System control number
  • (DLC) 2001039445
  • 6379500
  • (BNAtoc) 2001039445
Label
Marketing moves : a new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain, Suvit Maesincee
Publication
Note
Includes index
Contents
  • 3.
  • Identifying Market Opportunities.
  • 4.
  • Designing Winning Market Offerings.
  • 5.
  • Designing the Business Architecture.
  • 6.
  • Building the Business Infrastructure and Capabilities.
  • 7.
  • Designing the Marketing Activities.
  • Pt. 1.
  • 8.
  • Designing the Operational Systems.
  • 9.
  • Achieving Profits and Growth through Market Renewal
  • Reshaping Marketing for the Digital Economy.
  • 1.
  • Positioning Marketing as the Driver in the Digital Economy.
  • 2.
  • Formulating a Market Renewal Strategy
  • Pt. 2.
  • Creating Competitive Platforms.
Control code
6379500
Extent
p. cm
Isbn
9781578516001
Isbn Type
(alk. paper)
Lccn
2001039445
System control number
  • (DLC) 2001039445
  • 6379500
  • (BNAtoc) 2001039445

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
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