Coverart for item
The Resource Marketing management for nonprofit organizations, Adrian Sargeant

Marketing management for nonprofit organizations, Adrian Sargeant

Label
Marketing management for nonprofit organizations
Title
Marketing management for nonprofit organizations
Statement of responsibility
Adrian Sargeant
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Sargeant, Adrian
Illustrations
  • illustrations
  • plans
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Nonprofit organizations
Label
Marketing management for nonprofit organizations, Adrian Sargeant
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
1. Scope, Challenges and Development of the Nonprofit Sector -- 2. Developing a Societal and Market Orientation -- 3. Marketing Planning: The Operating Environment and Marketing Audit -- 4. Marketing Research -- 5. Marketing Objectives and Strategy -- 6. Branding -- 7. Marketing Programmes and Services: The Operational Mix -- 8. Social Marketing: The Marketing of Ideas -- 9. Fundraising -- 10. Arts Marketing -- 11. Education -- 12. Healthcare Marketing -- 13. Social Entrepreneurship -- 14. Volunteer Support and Management -- 15. Public Sector Marketing
Control code
ocn276995488
Dimensions
25 cm
Edition
3rd ed
Extent
xix, 498 p.
Isbn
9780199236152
Lccn
2008051018
Other physical details
ill.,
System control number
(OCoLC)276995488
Label
Marketing management for nonprofit organizations, Adrian Sargeant
Publication
Bibliography note
Includes bibliographical references and index
Contents
1. Scope, Challenges and Development of the Nonprofit Sector -- 2. Developing a Societal and Market Orientation -- 3. Marketing Planning: The Operating Environment and Marketing Audit -- 4. Marketing Research -- 5. Marketing Objectives and Strategy -- 6. Branding -- 7. Marketing Programmes and Services: The Operational Mix -- 8. Social Marketing: The Marketing of Ideas -- 9. Fundraising -- 10. Arts Marketing -- 11. Education -- 12. Healthcare Marketing -- 13. Social Entrepreneurship -- 14. Volunteer Support and Management -- 15. Public Sector Marketing
Control code
ocn276995488
Dimensions
25 cm
Edition
3rd ed
Extent
xix, 498 p.
Isbn
9780199236152
Lccn
2008051018
Other physical details
ill.,
System control number
(OCoLC)276995488

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
Processing Feedback ...