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The Resource Marketing management and strategy : a reader, edited by Philip Kotler, Keith K. Cox

Marketing management and strategy : a reader, edited by Philip Kotler, Keith K. Cox

Label
Marketing management and strategy : a reader
Title
Marketing management and strategy
Title remainder
a reader
Statement of responsibility
edited by Philip Kotler, Keith K. Cox
Contributor
Subject
Language
eng
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kotler, Philip
  • Cox, Keith K.
http://library.link/vocab/subjectName
Marketing
Label
Marketing management and strategy : a reader, edited by Philip Kotler, Keith K. Cox
Instantiates
Publication
Bibliography note
Includes bibliographies
Control code
87018849
Dimensions
24 cm
Edition
4th ed
Extent
x, 406 p.
Isbn
9780135584538
Isbn Type
(pbk.)
Other physical details
ill.
System control number
0251-52160
Label
Marketing management and strategy : a reader, edited by Philip Kotler, Keith K. Cox
Publication
Bibliography note
Includes bibliographies
Control code
87018849
Dimensions
24 cm
Edition
4th ed
Extent
x, 406 p.
Isbn
9780135584538
Isbn Type
(pbk.)
Other physical details
ill.
System control number
0251-52160

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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