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The Resource Marketing insights from A to Z : 80 concepts every manager needs to know, Philip Kotler

Marketing insights from A to Z : 80 concepts every manager needs to know, Philip Kotler

Label
Marketing insights from A to Z : 80 concepts every manager needs to know
Title
Marketing insights from A to Z
Title remainder
80 concepts every manager needs to know
Statement of responsibility
Philip Kotler
Creator
Subject
Language
eng
Summary
"In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it." "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--BOOK JACKET
http://library.link/vocab/creatorName
Kotler, Philip
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Marketing
Label
Marketing insights from A to Z : 80 concepts every manager needs to know, Philip Kotler
Instantiates
Publication
Note
Published simultaneously in Canada
Bibliography note
Includes bibliographical references (p. 189-193) and index
Control code
7191254
Dimensions
24 cm
Extent
xviii, 206 p.
Isbn
9780471268673
Isbn Type
(alk. paper)
Lccn
2002014903
System control number
  • (DLC) 2002014903
  • 7191254
  • (BNAtoc) 2002014903
Label
Marketing insights from A to Z : 80 concepts every manager needs to know, Philip Kotler
Publication
Note
Published simultaneously in Canada
Bibliography note
Includes bibliographical references (p. 189-193) and index
Control code
7191254
Dimensions
24 cm
Extent
xviii, 206 p.
Isbn
9780471268673
Isbn Type
(alk. paper)
Lccn
2002014903
System control number
  • (DLC) 2002014903
  • 7191254
  • (BNAtoc) 2002014903

Subject

Library Locations

    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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