Coverart for item
The Resource Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee

Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee

Label
Marketing in the public sector : a roadmap for improved performance
Title
Marketing in the public sector
Title remainder
a roadmap for improved performance
Statement of responsibility
Philip Kotler, Nancy Lee
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Kotler, Philip
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1932-
http://library.link/vocab/relatedWorkOrContributorName
Lee, Nancy
http://library.link/vocab/subjectName
  • Government productivity
  • Public administration
  • Administrative agencies
Label
Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Ch. 5.
  • Optimizing distribution channels
  • Ch. 6.
  • Creating and maintaining a desired brand identity
  • Ch. 7.
  • Communicating effectively with key publics
  • Ch. 8.
  • Improving customer service and satisfaction
  • Ch. 9.
  • Influencing positive public behaviors : social marketing
  • Ch. 1.
  • Ch. 10.
  • Forming strategic partnerships
  • Ch. 11.
  • Gathering citizen data, input, and feedback
  • Ch. 12.
  • Monitoring and evaluating performance
  • Ch. 13.
  • Developing a compelling marketing plan
  • Improving public sector performance by seizing opportunities to meet citizen needs
  • Ch. 2.
  • Understanding the marketing mindset
  • Ch. 3.
  • Developing and enhancing popular programs and services
  • Ch. 4.
  • Setting motivating prices, incentives, and disincentives
Control code
10823895
Dimensions
24 cm
Extent
xv, 332 p.
Isbn
9780131875159
Isbn Type
(hardback : alk. paper)
Lccn
2006015053
System control number
  • (BNAtoc) 2006015053
  • (DLC) 2006015053
Label
Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Ch. 5.
  • Optimizing distribution channels
  • Ch. 6.
  • Creating and maintaining a desired brand identity
  • Ch. 7.
  • Communicating effectively with key publics
  • Ch. 8.
  • Improving customer service and satisfaction
  • Ch. 9.
  • Influencing positive public behaviors : social marketing
  • Ch. 1.
  • Ch. 10.
  • Forming strategic partnerships
  • Ch. 11.
  • Gathering citizen data, input, and feedback
  • Ch. 12.
  • Monitoring and evaluating performance
  • Ch. 13.
  • Developing a compelling marketing plan
  • Improving public sector performance by seizing opportunities to meet citizen needs
  • Ch. 2.
  • Understanding the marketing mindset
  • Ch. 3.
  • Developing and enhancing popular programs and services
  • Ch. 4.
  • Setting motivating prices, incentives, and disincentives
Control code
10823895
Dimensions
24 cm
Extent
xv, 332 p.
Isbn
9780131875159
Isbn Type
(hardback : alk. paper)
Lccn
2006015053
System control number
  • (BNAtoc) 2006015053
  • (DLC) 2006015053

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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