Coverart for item
The Resource Marketing in the age of Google : your online strategy is your business strategy, Vanessa Fox

Marketing in the age of Google : your online strategy is your business strategy, Vanessa Fox

Label
Marketing in the age of Google : your online strategy is your business strategy
Title
Marketing in the age of Google
Title remainder
your online strategy is your business strategy
Statement of responsibility
Vanessa Fox
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Fox, Vanessa
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet searching
  • Web search engines
Label
Marketing in the age of Google : your online strategy is your business strategy, Vanessa Fox
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google
Control code
ocn435422400
Dimensions
24 cm
Extent
xiv, 242 p.
Isbn
9780470537190
Isbn Type
(cloth)
Lccn
2009047256
Other physical details
ill.
System control number
(OCoLC)435422400
Label
Marketing in the age of Google : your online strategy is your business strategy, Vanessa Fox
Publication
Bibliography note
Includes bibliographical references and index
Contents
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google
Control code
ocn435422400
Dimensions
24 cm
Extent
xiv, 242 p.
Isbn
9780470537190
Isbn Type
(cloth)
Lccn
2009047256
Other physical details
ill.
System control number
(OCoLC)435422400

Library Locations

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      -36.733330 174.700641
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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