Coverart for item
The Resource Marketing democracy : public opinion and media formation in democratic societies, Romain Laufer and Catherine Paradeise

Marketing democracy : public opinion and media formation in democratic societies, Romain Laufer and Catherine Paradeise

Label
Marketing democracy : public opinion and media formation in democratic societies
Title
Marketing democracy
Title remainder
public opinion and media formation in democratic societies
Statement of responsibility
Romain Laufer and Catherine Paradeise
Creator
Contributor
Subject
Language
  • eng
  • fre
  • eng
Summary
"This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process. Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations. The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science."--Provided by publisher
Member of
http://library.link/vocab/creatorName
Laufer, Romain,
Dewey number
659.2932
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Paradeise, Catherine,
http://library.link/vocab/subjectName
  • Public relations and politics
  • Public opinion
Label
Marketing democracy : public opinion and media formation in democratic societies, Romain Laufer and Catherine Paradeise
Instantiates
Publication
Note
  • Translation of: Le prince bureaurcrate. This translation originally published in 1990
  • Originally published 1990 by Transaction Publishers
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Chapter 1 Sophism and Marketing -- chapter 2 Laissez-Faire and the Crisis of Legitimacy -- chapter 3 Counting—from a Symbolic Procedure to a Pragmatic Procedure -- chapter 4 From the Market Price to the Product Image -- chapter 5 From the Vote to the Survey -- chapter 6 From Bureaucratic Counting to Social Indicators -- chapter 7 Rhetoric: e Method of Discourse -- chapter 8 Pragmatism: e Formation of the Cybernetic Ideology -- chapter 9 The Workings of Cybernetic Ideology -- chapter 10 Social Classes and Statistical Destiny -- chapter 11 Managing the Impossible -- chapter 12 1989: Two Centuries Later
Control code
ocn993636053
Dimensions
unknown
Extent
1 online resource (xiii, 349 pages)
Form of item
online
Isbn
9781351506847
Note
Taylor & Francis
Other control number
10.4324/9780203786277
Specific material designation
remote
System control number
(OCoLC)993636053
Label
Marketing democracy : public opinion and media formation in democratic societies, Romain Laufer and Catherine Paradeise
Publication
Note
  • Translation of: Le prince bureaurcrate. This translation originally published in 1990
  • Originally published 1990 by Transaction Publishers
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Chapter 1 Sophism and Marketing -- chapter 2 Laissez-Faire and the Crisis of Legitimacy -- chapter 3 Counting—from a Symbolic Procedure to a Pragmatic Procedure -- chapter 4 From the Market Price to the Product Image -- chapter 5 From the Vote to the Survey -- chapter 6 From Bureaucratic Counting to Social Indicators -- chapter 7 Rhetoric: e Method of Discourse -- chapter 8 Pragmatism: e Formation of the Cybernetic Ideology -- chapter 9 The Workings of Cybernetic Ideology -- chapter 10 Social Classes and Statistical Destiny -- chapter 11 Managing the Impossible -- chapter 12 1989: Two Centuries Later
Control code
ocn993636053
Dimensions
unknown
Extent
1 online resource (xiii, 349 pages)
Form of item
online
Isbn
9781351506847
Note
Taylor & Francis
Other control number
10.4324/9780203786277
Specific material designation
remote
System control number
(OCoLC)993636053

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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