Coverart for item
The Resource Marketing decision making : a model-building approach, Gary L. Lilien and Philip Kotler

Marketing decision making : a model-building approach, Gary L. Lilien and Philip Kotler

Label
Marketing decision making : a model-building approach
Title
Marketing decision making
Title remainder
a model-building approach
Statement of responsibility
Gary L. Lilien and Philip Kotler
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Lilien, Gary L.
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kotler, Philip
  • Kotler, Philip
http://library.link/vocab/subjectName
Marketing
Label
Marketing decision making : a model-building approach, Gary L. Lilien and Philip Kotler
Instantiates
Publication
Note
  • Rev. ed. of: Marketing decision making / Philip Kotler. [1971]
  • Includes indexes
Bibliography note
Bibliography: p. 809-858
Control code
83012699
Dimensions
25 cm
Extent
xx, 875 p.
Isbn
9780060440763
Other physical details
ill.
System control number
0226-40660
Label
Marketing decision making : a model-building approach, Gary L. Lilien and Philip Kotler
Publication
Note
  • Rev. ed. of: Marketing decision making / Philip Kotler. [1971]
  • Includes indexes
Bibliography note
Bibliography: p. 809-858
Control code
83012699
Dimensions
25 cm
Extent
xx, 875 p.
Isbn
9780060440763
Other physical details
ill.
System control number
0226-40660

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
Processing Feedback ...