Coverart for item
The Resource Marketing, Jim Blythe

Marketing, Jim Blythe

Label
Marketing
Title
Marketing
Statement of responsibility
Jim Blythe
Creator
Subject
Genre
Language
eng
http://library.link/vocab/creatorName
Blythe, Jim
Index
no index present
Literary form
non fiction
Series statement
SAGE course companions
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Marketing, Jim Blythe
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 3.
  • Consumer behaviour
  • 4.
  • Business-to-business marketing
  • 5.
  • Segmentation and targeting
  • 6.
  • Marketing information and research
  • 7.
  • Marketing communication theories
  • Pt. 1.
  • 8.
  • Branding and brand management
  • 9.
  • International marketing
  • 10.
  • Marketing strategy
  • 11.
  • Relationship marketing
  • 12.
  • Managing products
  • Introducing your companion
  • 13.
  • Pricing
  • 14.
  • Advertising
  • 15.
  • PR and sponsorship
  • 16.
  • Selling and key-account management
  • 17.
  • Direct and online marketing
  • Pt. 2.
  • 18.
  • Sales promotion
  • 19.
  • Managing channels of distribution
  • 20.
  • Services marketing : people, processes, physical evidence
  • 21.
  • Marketing ethics
  • Pt. 3.
  • Study, writing and revision skills
  • Core areas of the curriculum
  • Jim Blythe and David McIllroy
  • 1.
  • How to get the most out of your lectures
  • 2.
  • How to make the most of seminars
  • 3.
  • Essay writing tips
  • 4.
  • Revision hints and tips
  • 5.
  • 1.
  • Exam hints and tips
  • 6.
  • Tips on interpreting essay and exam questions
  • The underpinnings of marketing
  • 2.
  • The marketing environment
Control code
10576558
Dimensions
21 cm
Extent
vi, 184 p.
Isbn
9781412910330
Isbn Type
(hbk.)
System control number
  • (Uk)013343025
  • (BNAtoc)B9750689
Label
Marketing, Jim Blythe
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 3.
  • Consumer behaviour
  • 4.
  • Business-to-business marketing
  • 5.
  • Segmentation and targeting
  • 6.
  • Marketing information and research
  • 7.
  • Marketing communication theories
  • Pt. 1.
  • 8.
  • Branding and brand management
  • 9.
  • International marketing
  • 10.
  • Marketing strategy
  • 11.
  • Relationship marketing
  • 12.
  • Managing products
  • Introducing your companion
  • 13.
  • Pricing
  • 14.
  • Advertising
  • 15.
  • PR and sponsorship
  • 16.
  • Selling and key-account management
  • 17.
  • Direct and online marketing
  • Pt. 2.
  • 18.
  • Sales promotion
  • 19.
  • Managing channels of distribution
  • 20.
  • Services marketing : people, processes, physical evidence
  • 21.
  • Marketing ethics
  • Pt. 3.
  • Study, writing and revision skills
  • Core areas of the curriculum
  • Jim Blythe and David McIllroy
  • 1.
  • How to get the most out of your lectures
  • 2.
  • How to make the most of seminars
  • 3.
  • Essay writing tips
  • 4.
  • Revision hints and tips
  • 5.
  • 1.
  • Exam hints and tips
  • 6.
  • Tips on interpreting essay and exam questions
  • The underpinnings of marketing
  • 2.
  • The marketing environment
Control code
10576558
Dimensions
21 cm
Extent
vi, 184 p.
Isbn
9781412910330
Isbn Type
(hbk.)
System control number
  • (Uk)013343025
  • (BNAtoc)B9750689

Library Locations

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      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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