Coverart for item
The Resource Marketing 3.0 : from products to customers to the human spirit, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, (electronic resource)

Marketing 3.0 : from products to customers to the human spirit, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, (electronic resource)

Label
Marketing 3.0 : from products to customers to the human spirit
Title
Marketing 3.0
Title remainder
from products to customers to the human spirit
Statement of responsibility
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Creator
Contributor
Subject
Genre
Language
eng
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1947-
http://library.link/vocab/relatedWorkOrContributorName
  • Kartajaya, Hermawan
  • Setiawan, Iwan
  • Wiley InterScience (Online service)
http://library.link/vocab/subjectName
Marketing
Label
Marketing 3.0 : from products to customers to the human spirit, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index
Control code
ocn768204557
Dimensions
unknown
Extent
1 online resource (xv, 188 p.)
Form of item
online
Isbn
9780470609798
Note
Wiley
Other control number
9786612687501
Other physical details
ill
Specific material designation
remote
System control number
(OCoLC)768204557
Label
Marketing 3.0 : from products to customers to the human spirit, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Front Matter -- Trends. Welcome to Marketing 3.0 -- Future Model for Marketing 3.0 -- Strategy. Marketing the Mission to the Consumers -- Marketing the Values to the Employees -- Marketing the Values to the Channel Partners -- Marketing the Vision to the Shareholders -- Application. Delivering Socio-Cultural Transformation -- Creating Emerging Market Entrepreneurs -- Striving for Environmental Sustainability -- Putting It All Together -- Index
Control code
ocn768204557
Dimensions
unknown
Extent
1 online resource (xv, 188 p.)
Form of item
online
Isbn
9780470609798
Note
Wiley
Other control number
9786612687501
Other physical details
ill
Specific material designation
remote
System control number
(OCoLC)768204557

Library Locations

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