Coverart for item
The Resource Marketing 3.0 : from products to customers to the human spirit, Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan

Marketing 3.0 : from products to customers to the human spirit, Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan

Label
Marketing 3.0 : from products to customers to the human spirit
Title
Marketing 3.0
Title remainder
from products to customers to the human spirit
Statement of responsibility
Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan
Creator
Contributor
Subject
Language
eng
Cataloging source
UKM
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1947-
http://library.link/vocab/relatedWorkOrContributorName
  • Kartajaya, Hermawan
  • Setiawan, Iwan
http://library.link/vocab/subjectName
Marketing
Label
Marketing 3.0 : from products to customers to the human spirit, Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Pt. 1. Trends -- Welcome to marketing 3.0 -- Future modeling for marketing 3.0 -- Pt. 2. Strategy -- Marketing the mission to the consumers -- Marketing the values to the employees -- Marketing the values to the channel partners -- Marketing the vision to the shareholders --Pt. 3. Application -- Delivery socio-cultural transformation -- Creating emerging market entrepreneurs -- striving for environmental sustainability -- Putting it all together
Control code
ocn503640358
Dimensions
24 cm
Extent
xv, 188 p.
Isbn
9780470598825
Isbn Type
(hbk.)
Other physical details
ill.
System control number
(OCoLC)503640358
Label
Marketing 3.0 : from products to customers to the human spirit, Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan
Publication
Bibliography note
Includes bibliographical references and index
Contents
Pt. 1. Trends -- Welcome to marketing 3.0 -- Future modeling for marketing 3.0 -- Pt. 2. Strategy -- Marketing the mission to the consumers -- Marketing the values to the employees -- Marketing the values to the channel partners -- Marketing the vision to the shareholders --Pt. 3. Application -- Delivery socio-cultural transformation -- Creating emerging market entrepreneurs -- striving for environmental sustainability -- Putting it all together
Control code
ocn503640358
Dimensions
24 cm
Extent
xv, 188 p.
Isbn
9780470598825
Isbn Type
(hbk.)
Other physical details
ill.
System control number
(OCoLC)503640358

Subject

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