Coverart for item
The Resource Marketing : the retro revolution, Stephen Brown, (electronic resource)

Marketing : the retro revolution, Stephen Brown, (electronic resource)

Label
Marketing : the retro revolution
Title
Marketing
Title remainder
the retro revolution
Statement of responsibility
Stephen Brown
Creator
Subject
Language
eng
Summary
This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage
http://library.link/vocab/creatorDate
1955 March 23-
http://library.link/vocab/creatorName
Brown, Stephen
Dewey number
658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
Marketing
Target audience
specialized
Label
Marketing : the retro revolution, Stephen Brown, (electronic resource)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references ([p. 221]-258) and index
Color
multicolored
Contents
Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION -- LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was
Control code
ocn291217637
Dimensions
unknown
Extent
1 online resource (x, 262 pages)
File format
unknown
Form of item
online
Isbn
9781847876232
Level of compression
unknown
Note
eBooks on EBSCOhost
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)291217637
Label
Marketing : the retro revolution, Stephen Brown, (electronic resource)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references ([p. 221]-258) and index
Color
multicolored
Contents
Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION -- LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was
Control code
ocn291217637
Dimensions
unknown
Extent
1 online resource (x, 262 pages)
File format
unknown
Form of item
online
Isbn
9781847876232
Level of compression
unknown
Note
eBooks on EBSCOhost
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)291217637

Subject

Library Locations

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