Coverart for item
The Resource Marketing : real people, real choices, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Marketing : real people, real choices, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Label
Marketing : real people, real choices
Title
Marketing
Title remainder
real people, real choices
Statement of responsibility
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Solomon, Michael R
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Marketing
Label
Marketing : real people, real choices, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Instantiates
Publication
Accompanying material
1 folded map
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Welcome to the world of marketing: create and deliver value -- Global, ethical, and sustainable marketing -- Strategic market planning -- Market research -- Marketing analytics: Welcome to the era of Big Data! -- Understand consumer and business markets -- Segmentation, target marketing, and positioning -- Product I: Innovtion and new product develompent -- Product II: Product strategy, branding, and product management -- PRice: What is the value proposition worth? -- Supplement: marketing math -- Deliver the goods: determine distribution strategy -- Deliver the customer experience: bricks and clicks -- Promotion I: Advertising and sales promotion -- Promotion II: Social media, direct/database marketing, personal selling, and public relations
Control code
ocn899880636
Dimensions
28 cm +
Edition
Eighth edition
Extent
xxiii, 545 pages
Isbn
9780132948937
Lccn
2014048614
Media category
unmediated
Media MARC source
rdamedia
Other physical details
color illustrations
System control number
(OCoLC)899880636
Label
Marketing : real people, real choices, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publication
Accompanying material
1 folded map
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Welcome to the world of marketing: create and deliver value -- Global, ethical, and sustainable marketing -- Strategic market planning -- Market research -- Marketing analytics: Welcome to the era of Big Data! -- Understand consumer and business markets -- Segmentation, target marketing, and positioning -- Product I: Innovtion and new product develompent -- Product II: Product strategy, branding, and product management -- PRice: What is the value proposition worth? -- Supplement: marketing math -- Deliver the goods: determine distribution strategy -- Deliver the customer experience: bricks and clicks -- Promotion I: Advertising and sales promotion -- Promotion II: Social media, direct/database marketing, personal selling, and public relations
Control code
ocn899880636
Dimensions
28 cm +
Edition
Eighth edition
Extent
xxiii, 545 pages
Isbn
9780132948937
Lccn
2014048614
Media category
unmediated
Media MARC source
rdamedia
Other physical details
color illustrations
System control number
(OCoLC)899880636

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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