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The Resource Marketing : an introduction, Gary Armstrong, Philip Kotler

Marketing : an introduction, Gary Armstrong, Philip Kotler

Label
Marketing : an introduction
Title
Marketing
Title remainder
an introduction
Statement of responsibility
Gary Armstrong, Philip Kotler
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Armstrong, Gary
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kotler, Philip
http://library.link/vocab/subjectName
Marketing
Label
Marketing : an introduction, Gary Armstrong, Philip Kotler
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Contents
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics
Control code
ocn757935850
Dimensions
28 cm
Edition
11th ed., Global ed
Extent
534, [111] p.
Isbn
9780132744034
Lccn
2011042944
Other physical details
ill. (chiefly col.)
System control number
(OCoLC)757935850
Label
Marketing : an introduction, Gary Armstrong, Philip Kotler
Publication
Bibliography note
Includes bibliographical references and indexes
Contents
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics
Control code
ocn757935850
Dimensions
28 cm
Edition
11th ed., Global ed
Extent
534, [111] p.
Isbn
9780132744034
Lccn
2011042944
Other physical details
ill. (chiefly col.)
System control number
(OCoLC)757935850

Subject

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      -40.385395 175.617407
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