Coverart for item
The Resource Marketing : an introduction, Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University

Marketing : an introduction, Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University

Label
Marketing : an introduction
Title
Marketing
Title remainder
an introduction
Statement of responsibility
Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Armstrong, Gary
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Kotler, Philip
http://library.link/vocab/subjectName
Marketing
Label
Marketing : an introduction, Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Marketing: creating and capturing customer value -- Company and marketing strategy: partnering to build customer value and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy: creating value for target customers -- Products, services, and brands: building customer value -- New product development and product life-cycle strategies -- Pricing: understanding and capturing customer value -- Marketing channels: delivering customer value -- Retailing and wholesaling -- Engaging consumers and communicating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing -- The global marketplace -- Sustainable marketing: social responsibility and ethics
Control code
ocn857356597
Dimensions
28 cm
Edition
Twelfth edition
Extent
xxviii, 644 pages
Isbn
9780133451276
Lccn
2013033986
Media category
unmediated
Media MARC source
rdamedia
Other physical details
colour illustrations
System control number
(OCoLC)857356597
Label
Marketing : an introduction, Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Marketing: creating and capturing customer value -- Company and marketing strategy: partnering to build customer value and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy: creating value for target customers -- Products, services, and brands: building customer value -- New product development and product life-cycle strategies -- Pricing: understanding and capturing customer value -- Marketing channels: delivering customer value -- Retailing and wholesaling -- Engaging consumers and communicating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing -- The global marketplace -- Sustainable marketing: social responsibility and ethics
Control code
ocn857356597
Dimensions
28 cm
Edition
Twelfth edition
Extent
xxviii, 644 pages
Isbn
9780133451276
Lccn
2013033986
Media category
unmediated
Media MARC source
rdamedia
Other physical details
colour illustrations
System control number
(OCoLC)857356597

Subject

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      -40.385395 175.617407
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