Coverart for item
The Resource Market your way to growth : 8 ways to win, Philip and Milton Kotler, (electronic resource)

Market your way to growth : 8 ways to win, Philip and Milton Kotler, (electronic resource)

Label
Market your way to growth : 8 ways to win
Title
Market your way to growth
Title remainder
8 ways to win
Statement of responsibility
Philip and Milton Kotler
Creator
Contributor
Subject
Language
eng
Summary
"With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kotler, Milton
http://library.link/vocab/subjectName
  • Marketing
  • Customer relations
  • Relationship marketing
Label
Market your way to growth : 8 ways to win, Philip and Milton Kotler, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references ( p. 201-206) and index
Contents
Introduction: preparing to master the eight pathways to growth -- Grow by building your market share -- Grow through developing committed customers and stakeholders -- Grow by developing a powerful brand -- Grow by innovating new products, services, and experiences -- Grow by international expansion -- Grow by mergers, acquisitions, alliances, and joint ventures -- Grow by building an outstanding reputation for social responsibility -- Grow by partnering with government and NGOs
Control code
ocn801440796
Extent
1 online resource (xxviii, 212 p.
Isbn
9781118496404
Isbn Type
(cloth)
Lccn
2012537270
Other physical details
ill.)
System control number
(OCoLC)801440796
Label
Market your way to growth : 8 ways to win, Philip and Milton Kotler, (electronic resource)
Publication
Bibliography note
Includes bibliographical references ( p. 201-206) and index
Contents
Introduction: preparing to master the eight pathways to growth -- Grow by building your market share -- Grow through developing committed customers and stakeholders -- Grow by developing a powerful brand -- Grow by innovating new products, services, and experiences -- Grow by international expansion -- Grow by mergers, acquisitions, alliances, and joint ventures -- Grow by building an outstanding reputation for social responsibility -- Grow by partnering with government and NGOs
Control code
ocn801440796
Extent
1 online resource (xxviii, 212 p.
Isbn
9781118496404
Isbn Type
(cloth)
Lccn
2012537270
Other physical details
ill.)
System control number
(OCoLC)801440796

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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