Coverart for item
The Resource Managerial economics : a European text : theory, policies and problems, George A. Petrochilos

Managerial economics : a European text : theory, policies and problems, George A. Petrochilos

Label
Managerial economics : a European text : theory, policies and problems
Title
Managerial economics
Title remainder
a European text : theory, policies and problems
Statement of responsibility
George A. Petrochilos
Creator
Subject
Language
eng
Summary
"Managerial Economics - A European Text provides a bridge between abstract economic theory and real world situations by concentrating on decision making with the firm, particularly on pricing, product and investment decisions. After reviewing revenue and cost functions, pricing and marketing/advertising, the book considers capital budgeting, the growth and size of firms and the role of government and public regulation. The final chapter reflects contemporary concerns in its focus on ethics in business. A practical, problem-solving approach is adopted throughout and extended case studies illuminate the text. This new and innovative book will be of interest to all those concerned with the application of economic theory in a business context, and will be essential reading for both undergraduate and postgraduate students of managerial and business economics."--BOOK JACKET
http://library.link/vocab/creatorDate
1937-
http://library.link/vocab/creatorName
Petrochilos, George A.
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Managerial economics
Label
Managerial economics : a European text : theory, policies and problems, George A. Petrochilos
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
1. Scope and Method of Managerial Economics -- 2. The Tools of Optimisation -- 3. Theories of the Firm and of Profits -- 4. Demand Analysis -- 5. Sales Forecasting -- 6. Production Theory -- 7. Cost Analysis -- 8. Linear Programming -- 9. Marketing-Advertising -- 10. Pricing in Theory and Practice -- 11. Capital Budgeting -- 12. Risk and Uncertainty - Decision Theory -- 13. The Growth and Size of Firms and the Decision to become Multinational -- 14. The Government Sector and Public Regulation -- 15. Ethics in Business
Control code
7891947
Dimensions
25 cm
Extent
484 p.
Isbn
9780333994238
Isbn Type
(pbk.)
Lccn
2003060862
System control number
  • (DLC) 2003060862
  • 7891947
  • (BNAtoc) 2003060862
Label
Managerial economics : a European text : theory, policies and problems, George A. Petrochilos
Publication
Bibliography note
Includes bibliographical references and index
Contents
1. Scope and Method of Managerial Economics -- 2. The Tools of Optimisation -- 3. Theories of the Firm and of Profits -- 4. Demand Analysis -- 5. Sales Forecasting -- 6. Production Theory -- 7. Cost Analysis -- 8. Linear Programming -- 9. Marketing-Advertising -- 10. Pricing in Theory and Practice -- 11. Capital Budgeting -- 12. Risk and Uncertainty - Decision Theory -- 13. The Growth and Size of Firms and the Decision to become Multinational -- 14. The Government Sector and Public Regulation -- 15. Ethics in Business
Control code
7891947
Dimensions
25 cm
Extent
484 p.
Isbn
9780333994238
Isbn Type
(pbk.)
Lccn
2003060862
System control number
  • (DLC) 2003060862
  • 7891947
  • (BNAtoc) 2003060862

Library Locations

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      -36.733330 174.700641
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