Coverart for item
The Resource Interpretation in social life, social science, and marketing, John O'Shaughnessy

Interpretation in social life, social science, and marketing, John O'Shaughnessy

Label
Interpretation in social life, social science, and marketing
Title
Interpretation in social life, social science, and marketing
Statement of responsibility
John O'Shaughnessy
Creator
Subject
Language
eng
Summary
This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions
Member of
http://library.link/vocab/creatorDate
1927-
http://library.link/vocab/creatorName
O'Shaughnessy, John
Dewey number
153.3/2
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Routledge interpretive marketing research
Series volume
9
http://library.link/vocab/subjectName
  • Imagery (Psychology)
  • Visualization
  • Marketing
  • Social sciences
Label
Interpretation in social life, social science, and marketing, John O'Shaughnessy
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
other
Contents
Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation
Control code
ocn449521833
Dimensions
unknown
Extent
1 online resource (viii, 227 pages)
Form of item
online
Isbn
9780415777582
Note
Taylor & Francis
Other control number
9786612074738
Specific material designation
remote
System control number
(OCoLC)449521833
Label
Interpretation in social life, social science, and marketing, John O'Shaughnessy
Publication
Bibliography note
Includes bibliographical references and index
Color
other
Contents
Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation
Control code
ocn449521833
Dimensions
unknown
Extent
1 online resource (viii, 227 pages)
Form of item
online
Isbn
9780415777582
Note
Taylor & Francis
Other control number
9786612074738
Specific material designation
remote
System control number
(OCoLC)449521833

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
Processing Feedback ...