Coverart for item
The Resource Integrated advertising, promotion, and marketing communications, Kenneth E. Clow, Donald Baack

Integrated advertising, promotion, and marketing communications, Kenneth E. Clow, Donald Baack

Label
Integrated advertising, promotion, and marketing communications
Title
Integrated advertising, promotion, and marketing communications
Statement of responsibility
Kenneth E. Clow, Donald Baack
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Clow, Kenneth E
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Baack, Donald
http://library.link/vocab/subjectName
  • Communication in marketing
  • Advertising
Label
Integrated advertising, promotion, and marketing communications, Kenneth E. Clow, Donald Baack
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 456-460) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Integrated marketing communications -- Brand management -- Buyer behaviors -- The IMC planning process -- Advertising campaign management -- Advertising design -- Traditional media channels -- Digital marketing -- Social media -- Alternative marketing -- Database and direct response marketing and personal selling -- Sales promotion -- Public relations and sponsorship programs -- Regulations and ethical concerns -- Evaluating an integrated marketing program
Control code
ocn885378057
Dimensions
28 cm
Edition
Seventh edition
Extent
xx, 476 pages
Isbn
9780133866339
Lccn
2014028847
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
(OCoLC)885378057
Label
Integrated advertising, promotion, and marketing communications, Kenneth E. Clow, Donald Baack
Publication
Bibliography note
Includes bibliographical references (pages 456-460) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Integrated marketing communications -- Brand management -- Buyer behaviors -- The IMC planning process -- Advertising campaign management -- Advertising design -- Traditional media channels -- Digital marketing -- Social media -- Alternative marketing -- Database and direct response marketing and personal selling -- Sales promotion -- Public relations and sponsorship programs -- Regulations and ethical concerns -- Evaluating an integrated marketing program
Control code
ocn885378057
Dimensions
28 cm
Edition
Seventh edition
Extent
xx, 476 pages
Isbn
9780133866339
Lccn
2014028847
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
(OCoLC)885378057

Library Locations

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      -40.385340 175.617349
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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