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The Resource Inside consumption : consumer motives, goals, and desires, edited by S. Ratneshwar and David Glen Mick

Inside consumption : consumer motives, goals, and desires, edited by S. Ratneshwar and David Glen Mick

Label
Inside consumption : consumer motives, goals, and desires
Title
Inside consumption
Title remainder
consumer motives, goals, and desires
Statement of responsibility
edited by S. Ratneshwar and David Glen Mick
Contributor
Subject
Language
eng
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Ratneshwar, S
  • Mick, David Glen
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
Label
Inside consumption : consumer motives, goals, and desires, edited by S. Ratneshwar and David Glen Mick
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Gustavo E. De Mello and Deborah J. Macinnis
  • 4.
  • Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman
  • Darach Turley
  • 5.
  • Making consumption decisions by following personal rules
  • On Amir, Orly Lobel and Dan Ariely
  • 6.
  • Variety for the sake of variety? : diversification motives in consumer choice
  • Barbara E. Kahn and Rebecca K. Ratner
  • 1.
  • 7.
  • Consuming fashion as flexibility : metaphor, cultural mood, and materiality
  • Susan B. Kaiser and Karyl Ketchum
  • 8.
  • A behavioral decision theory perspective on hedonic and utilitarian choice
  • Uzma Khan, Ravi Dhar and Klaus Wertenbroch
  • 9.
  • Interplay of the heart and the mind in decision-making
  • Baba Shiv, Alexander Fedorikhin and Stephen M. Nowlis
  • 10.
  • Inside consumption : new insights on what we buy and consume
  • Social marketing messages that may motivate irresponsible consumption behavior
  • Cornelia Pechmann and Michael D. Slater
  • 11.
  • We are who we were : intergenerational influences in consumer behavior
  • Elizabeth S. Moore and William L. Wilkie
  • 12.
  • Consumer identity motives in the information age
  • John Deighton
  • 13.
  • Communal consumption and the brand
  • S. Ratneshwar and David Glen Mick
  • Thomas C. O'Guinn and Albert M. Muniz, Jr.
  • 14.
  • How societies desire brands : using cultural theory to explain brand symbolism
  • Douglas B. Holt
  • 15.
  • Transformations in consumer settings : landscapes and beyond
  • George Ritzer, Michael Ryan and Jeffrey Stepnisky
  • 16.
  • Star gazing : the mythology and commodification of Vincent van Gogh
  • Gary J. Bamossy
  • 2.
  • 17.
  • Conscious and unconscious processing in consumer motives, goals, and desires
  • W. Fred van Raaij and Gewei Ye
  • 18.
  • What consumers desire : goals and motives in the consumption environment
  • Marsha L. Richins
  • Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions
  • Michel Tuan Pham and E. Tory Higgins
  • 3.
  • Why and how consumers hope : motivated reasoning and the marketplace
Control code
9038794
Dimensions
23 cm
Edition
1st ed
Extent
xxi, 356 p.
Isbn
9780415341936
Isbn Type
(hard cover)
Lccn
2004028913
Other physical details
ill.
System control number
  • (BNAtoc) 2004028913
  • (DLC) 2004028913
Label
Inside consumption : consumer motives, goals, and desires, edited by S. Ratneshwar and David Glen Mick
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Gustavo E. De Mello and Deborah J. Macinnis
  • 4.
  • Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman
  • Darach Turley
  • 5.
  • Making consumption decisions by following personal rules
  • On Amir, Orly Lobel and Dan Ariely
  • 6.
  • Variety for the sake of variety? : diversification motives in consumer choice
  • Barbara E. Kahn and Rebecca K. Ratner
  • 1.
  • 7.
  • Consuming fashion as flexibility : metaphor, cultural mood, and materiality
  • Susan B. Kaiser and Karyl Ketchum
  • 8.
  • A behavioral decision theory perspective on hedonic and utilitarian choice
  • Uzma Khan, Ravi Dhar and Klaus Wertenbroch
  • 9.
  • Interplay of the heart and the mind in decision-making
  • Baba Shiv, Alexander Fedorikhin and Stephen M. Nowlis
  • 10.
  • Inside consumption : new insights on what we buy and consume
  • Social marketing messages that may motivate irresponsible consumption behavior
  • Cornelia Pechmann and Michael D. Slater
  • 11.
  • We are who we were : intergenerational influences in consumer behavior
  • Elizabeth S. Moore and William L. Wilkie
  • 12.
  • Consumer identity motives in the information age
  • John Deighton
  • 13.
  • Communal consumption and the brand
  • S. Ratneshwar and David Glen Mick
  • Thomas C. O'Guinn and Albert M. Muniz, Jr.
  • 14.
  • How societies desire brands : using cultural theory to explain brand symbolism
  • Douglas B. Holt
  • 15.
  • Transformations in consumer settings : landscapes and beyond
  • George Ritzer, Michael Ryan and Jeffrey Stepnisky
  • 16.
  • Star gazing : the mythology and commodification of Vincent van Gogh
  • Gary J. Bamossy
  • 2.
  • 17.
  • Conscious and unconscious processing in consumer motives, goals, and desires
  • W. Fred van Raaij and Gewei Ye
  • 18.
  • What consumers desire : goals and motives in the consumption environment
  • Marsha L. Richins
  • Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions
  • Michel Tuan Pham and E. Tory Higgins
  • 3.
  • Why and how consumers hope : motivated reasoning and the marketplace
Control code
9038794
Dimensions
23 cm
Edition
1st ed
Extent
xxi, 356 p.
Isbn
9780415341936
Isbn Type
(hard cover)
Lccn
2004028913
Other physical details
ill.
System control number
  • (BNAtoc) 2004028913
  • (DLC) 2004028913

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
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