Coverart for item
The Resource Ingredient branding : making the invisible visible, Philip Kotler, Waldemar Pfoertsch, (electronic resource)

Ingredient branding : making the invisible visible, Philip Kotler, Waldemar Pfoertsch, (electronic resource)

Label
Ingredient branding : making the invisible visible
Title
Ingredient branding
Title remainder
making the invisible visible
Statement of responsibility
Philip Kotler, Waldemar Pfoertsch
Creator
Contributor
Subject
Genre
Language
eng
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
658.827
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Pfoertsch, Waldemar
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Branding (Marketing)
  • Brand name products
  • Brand name products
  • Business
Label
Ingredient branding : making the invisible visible, Philip Kotler, Waldemar Pfoertsch, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Ingredient Branding; Foreword by Bayer; Foreword by Microban; Foreword by Bitrex; Preface; Contents; CHAPTER 1 Branding Ingredients; CHAPTER 2 Basics of Ingredient Branding; CHAPTER 3 Intel Inside -- The Ingredient Branding Success Story; CHAPTER 4 Implementation of InBranding Within a Company; CHAPTER 5 Success Stories of Ingredient Branding; CHAPTER 6 Detailed Examples of Successful Ingredient Brands; CHAPTER 7 Managing Ingredient Brands and Measuring the Performance of InBrands; CHAPTER 8 Perspectives of Successful InBranding; About the Authors; Bibliography; List of Ingredient Brands
Control code
ocn654398589
Dimensions
unknown
Extent
1 online resource (xx, 393 p.)
Form of item
online
Isbn
9783642042140
Other physical details
ill
Specific material designation
remote
System control number
(OCoLC)654398589
Label
Ingredient branding : making the invisible visible, Philip Kotler, Waldemar Pfoertsch, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Ingredient Branding; Foreword by Bayer; Foreword by Microban; Foreword by Bitrex; Preface; Contents; CHAPTER 1 Branding Ingredients; CHAPTER 2 Basics of Ingredient Branding; CHAPTER 3 Intel Inside -- The Ingredient Branding Success Story; CHAPTER 4 Implementation of InBranding Within a Company; CHAPTER 5 Success Stories of Ingredient Branding; CHAPTER 6 Detailed Examples of Successful Ingredient Brands; CHAPTER 7 Managing Ingredient Brands and Measuring the Performance of InBrands; CHAPTER 8 Perspectives of Successful InBranding; About the Authors; Bibliography; List of Ingredient Brands
Control code
ocn654398589
Dimensions
unknown
Extent
1 online resource (xx, 393 p.)
Form of item
online
Isbn
9783642042140
Other physical details
ill
Specific material designation
remote
System control number
(OCoLC)654398589

Library Locations

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