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The Resource Influencer marketing : who really influences your customers?, by Duncan Brown and Nick Hayes

Influencer marketing : who really influences your customers?, by Duncan Brown and Nick Hayes

Label
Influencer marketing : who really influences your customers?
Title
Influencer marketing
Title remainder
who really influences your customers?
Statement of responsibility
by Duncan Brown and Nick Hayes
Creator
Contributor
Subject
Language
eng
Cataloging source
UKM
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Brown, Duncan
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Hayes, Nick
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Influence (Psychology)
Label
Influencer marketing : who really influences your customers?, by Duncan Brown and Nick Hayes
Instantiates
Publication
Note
Includes index
Contents
  • 3.
  • How buyers buy
  • 4.
  • Decision-maker ecosystems
  • 5.
  • How influence works
  • 6.
  • Who are your influencers?
  • 7.
  • Identifying and ranking influencers
  • Preface
  • 8.
  • Who should evaluate the influencers in your market?
  • 9.
  • Marketing to influencers
  • 10.
  • Good, bad and ugly influencers
  • 11.
  • Marketing through influencers
  • 12.
  • Marketing with influencers
  • Nick Hayes
  • 13.
  • Evaluating influencer marketing
  • 14.
  • Influencer marketing and word of mouth
  • 15.
  • Social media - the new influence enablers
  • 16.
  • Influencing through social media
  • 17.
  • Influencing consumers
  • Introduction
  • 18.
  • Influencers in consumer markets
  • 19.
  • How to structure influencer marketing in your organisation
  • 20.
  • Making influencer marketing work for your company
  • 21.
  • The future of influencer marketing
  • Duncan Brown and Nick Hayes
  • 1.
  • Marketing is broken
  • 2.
  • What's wrong with traditional marketing today?
Control code
11608909
Dimensions
24 cm
Extent
xiv, 235 p.
Isbn
9780750686006
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • (OCoLC)ocn171553369
  • (Nz)11608909
  • (BNAtoc)B9822216
  • (OCoLC)171553369
Label
Influencer marketing : who really influences your customers?, by Duncan Brown and Nick Hayes
Publication
Note
Includes index
Contents
  • 3.
  • How buyers buy
  • 4.
  • Decision-maker ecosystems
  • 5.
  • How influence works
  • 6.
  • Who are your influencers?
  • 7.
  • Identifying and ranking influencers
  • Preface
  • 8.
  • Who should evaluate the influencers in your market?
  • 9.
  • Marketing to influencers
  • 10.
  • Good, bad and ugly influencers
  • 11.
  • Marketing through influencers
  • 12.
  • Marketing with influencers
  • Nick Hayes
  • 13.
  • Evaluating influencer marketing
  • 14.
  • Influencer marketing and word of mouth
  • 15.
  • Social media - the new influence enablers
  • 16.
  • Influencing through social media
  • 17.
  • Influencing consumers
  • Introduction
  • 18.
  • Influencers in consumer markets
  • 19.
  • How to structure influencer marketing in your organisation
  • 20.
  • Making influencer marketing work for your company
  • 21.
  • The future of influencer marketing
  • Duncan Brown and Nick Hayes
  • 1.
  • Marketing is broken
  • 2.
  • What's wrong with traditional marketing today?
Control code
11608909
Dimensions
24 cm
Extent
xiv, 235 p.
Isbn
9780750686006
Isbn Type
(pbk.)
Other physical details
ill.
System control number
  • (OCoLC)ocn171553369
  • (Nz)11608909
  • (BNAtoc)B9822216
  • (OCoLC)171553369

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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