Coverart for item
The Resource Industrial organization : markets and strategies, Paul Belleflamme, Martin Peitz

Industrial organization : markets and strategies, Paul Belleflamme, Martin Peitz

Label
Industrial organization : markets and strategies
Title
Industrial organization
Title remainder
markets and strategies
Statement of responsibility
Paul Belleflamme, Martin Peitz
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Belleflamme, Paul
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Peitz, Martin
http://library.link/vocab/subjectName
  • Marketing
  • Strategic planning
Label
Industrial organization : markets and strategies, Paul Belleflamme, Martin Peitz
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
What is Markets and strategies? -- Firms, consumers and the market -- Static imperfect competition -- Dynamic aspects of imperfect competition -- Product differentiation -- Advertising and related marketing strategies -- Consumer inertia -- Group pricing and personalized pricing -- Menu pricing -- Intertemporal price discrimination -- Bundling -- Asymmetric information, price and advertising signals -- Marketing tools for experience goods -- Cartels and tacit collusion -- Horizontal mergers -- Strategic incumbents and entry -- Vertically related markets -- Innovation and R&D -- Intellectual property -- Markets with network goods -- Strategies for network goods -- Markets with intermediated goods -- Information and reputation in intermediated product markets
Control code
ocn460059639
Dimensions
26 cm
Extent
xxi, 702 p.
Isbn
9780521862998
Isbn Type
(hbk.)
Lccn
2009047718
Other physical details
ill.
System control number
(OCoLC)460059639
Label
Industrial organization : markets and strategies, Paul Belleflamme, Martin Peitz
Publication
Bibliography note
Includes bibliographical references and index
Contents
What is Markets and strategies? -- Firms, consumers and the market -- Static imperfect competition -- Dynamic aspects of imperfect competition -- Product differentiation -- Advertising and related marketing strategies -- Consumer inertia -- Group pricing and personalized pricing -- Menu pricing -- Intertemporal price discrimination -- Bundling -- Asymmetric information, price and advertising signals -- Marketing tools for experience goods -- Cartels and tacit collusion -- Horizontal mergers -- Strategic incumbents and entry -- Vertically related markets -- Innovation and R&D -- Intellectual property -- Markets with network goods -- Strategies for network goods -- Markets with intermediated goods -- Information and reputation in intermediated product markets
Control code
ocn460059639
Dimensions
26 cm
Extent
xxi, 702 p.
Isbn
9780521862998
Isbn Type
(hbk.)
Lccn
2009047718
Other physical details
ill.
System control number
(OCoLC)460059639

Library Locations

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      -40.385340 175.617349
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