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The Resource Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers, Idil Miriam Cakim

Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers, Idil Miriam Cakim

Label
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Title
Implementing word of mouth marketing
Title remainder
online strategies to identify influencers, craft stories, and draw customers
Statement of responsibility
Idil Miriam Cakim
Creator
Subject
Language
eng
Summary
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1974-
http://library.link/vocab/creatorName
Cakim, Idil Miriam
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Word-of-mouth advertising
  • Telemarketing
Label
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers, Idil Miriam Cakim
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Understanding online word of mouth -- The need for word of mouth information -- The Web advantage -- Finding networking agents -- How to find networking agents -- Tapping into the power of networking agents -- Earning networking agents' trust -- Communicating with networking agents -- Crafting messages for networking agents --Reading the message environment -- Keeping in touch with networking agents -- Delivering on promises to networking agents -- Creating online word of mouth campaigns -- Helping networking agents spread your messages -- Building a social media campaign -- Measuring reach and impact of online word of mouth -- The future -- An assessment worksheet
Control code
ocn424555655
Dimensions
24 cm
Extent
xvii, 204 p.
Isbn
9780470442555
Isbn Type
(hardback)
Lccn
2009029115
Other physical details
ill.
System control number
(OCoLC)424555655
Label
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers, Idil Miriam Cakim
Publication
Bibliography note
Includes bibliographical references and index
Contents
Understanding online word of mouth -- The need for word of mouth information -- The Web advantage -- Finding networking agents -- How to find networking agents -- Tapping into the power of networking agents -- Earning networking agents' trust -- Communicating with networking agents -- Crafting messages for networking agents --Reading the message environment -- Keeping in touch with networking agents -- Delivering on promises to networking agents -- Creating online word of mouth campaigns -- Helping networking agents spread your messages -- Building a social media campaign -- Measuring reach and impact of online word of mouth -- The future -- An assessment worksheet
Control code
ocn424555655
Dimensions
24 cm
Extent
xvii, 204 p.
Isbn
9780470442555
Isbn Type
(hardback)
Lccn
2009029115
Other physical details
ill.
System control number
(OCoLC)424555655

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
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