Coverart for item
The Resource High visibility : the making and marketing of professionals into celebrities, Irving Rein, Philip Kotler, Martin Stoller

High visibility : the making and marketing of professionals into celebrities, Irving Rein, Philip Kotler, Martin Stoller

Label
High visibility : the making and marketing of professionals into celebrities
Title
High visibility
Title remainder
the making and marketing of professionals into celebrities
Statement of responsibility
Irving Rein, Philip Kotler, Martin Stoller
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Rein, Irving J
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Kotler, Philip
  • Stoller, Martin R
http://library.link/vocab/subjectName
  • Publicity
  • Fame
  • Celebrities
Label
High visibility : the making and marketing of professionals into celebrities, Irving Rein, Philip Kotler, Martin Stoller
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
3801946
Dimensions
24 cm
Extent
xiii, 346 p.
Isbn
9780844234489
Lccn
97017534
Other physical details
ill.
System control number
(nzNZBN)10349223
Label
High visibility : the making and marketing of professionals into celebrities, Irving Rein, Philip Kotler, Martin Stoller
Publication
Bibliography note
Includes bibliographical references and index
Control code
3801946
Dimensions
24 cm
Extent
xiii, 346 p.
Isbn
9780844234489
Lccn
97017534
Other physical details
ill.
System control number
(nzNZBN)10349223

Library Locations

    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
Processing Feedback ...