Coverart for item
The Resource Handbook of research in international marketing / : edited by Subhash C. Jain, David A. Griffith

Handbook of research in international marketing / : edited by Subhash C. Jain, David A. Griffith

Label
Handbook of research in international marketing / : edited by Subhash C. Jain, David A. Griffith
Title
Handbook of research in international marketing /
Title remainder
edited by Subhash C. Jain, David A. Griffith
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
UKMGB
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://bibfra.me/vocab/lite/meetingDate
2010
http://bibfra.me/vocab/lite/meetingName
International Marketing Theory Conference
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1942-
http://library.link/vocab/relatedWorkOrContributorName
  • Jain, Subhash C.
  • Griffith, David A
http://library.link/vocab/subjectName
Export marketing
Label
Handbook of research in international marketing / : edited by Subhash C. Jain, David A. Griffith
Instantiates
Publication
Note
  • Previous ed.: 2003
  • "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref
Bibliography note
Includes bibliographical references and index
Contents
  • Place brands and brand-place associations: the role of 'place' in international marketing
  • Nicolas Papadopoulos ... [et al.]
  • Conjectures on innovation drivers in an emerging market: India
  • Rajan Varadarajan
  • The internationalization process revisited: institutionalization, exploitation and exploration
  • Pieter Pauwels and Paul Matthyssens
  • Resource-advantage theory: insights for global marketing strategy research
  • David A. Griffith and Changseob Yeo
  • International advertising strategy: some thoughts on subjectivity and decision-making in the standardization decision
  • Jeryl Whitelock and Fernando Fastoso
  • The limits of global branding: the emerging market challenge
  • The standardization construct in international marketing: earlier conceptualization and suggestions for further development
  • Attila Yaprak, Shichun Xu and S. Tamer Cavusgil
  • Subsidiary marketing strategy implementaiton (SMSI): the missing link of interntaional marketing strategy research
  • Esra Gencturk and Destan Kandemir
  • Managerial determinants of export performance: direct and moderating effects
  • Carlos M.P. Sousa and Emilio Ruzo
  • The role of psychic distance in international marketing strategy implementation
  • Jody Evans
  • Understanding the role of culture in online groups
  • Goksel Yalcinkaya
  • Susan P. Douglas and C. Samuel Craig
  • Is there a country-of-origin theory?
  • Peter Magnusson and Standford A. Westjohn
  • Theory of the global customer
  • Stanford A. Westjohn and Peter Mangusson
  • Integrated strategies for the base of the pyramid
  • Ravi Sarathy
  • New product development for the base of the pyramid: a theory- and case-based framework
  • Cheryl C. Nakata and Estelle Berger
  • Bottom of the pyramid market: theory and practice
  • Subhash C. Jain
  • The promises of global brands: market shares in major countreis 2000-2009
  • Johny K. Johansson
  • Promoting products from developing countries: roles of brand name and spokesperson
  • Yeqing Bao, Shi Zhang and James T. Simpson
  • Relevance and rigor in international marketing research: developments in product and brand origin line of inquiry
  • Saeed Samiee and Leonidas C. Leonidou
Control code
ocn751745216
Dimensions
24 cm
Edition
2nd ed.
Extent
xv, 417 p.
Isbn
9781849803021
Other physical details
ill.
System control number
(OCoLC)751745216
Label
Handbook of research in international marketing / : edited by Subhash C. Jain, David A. Griffith
Publication
Note
  • Previous ed.: 2003
  • "Papers from the International marketing theory conference held on 17-19 June 2010 at the University of Connecticut" --pref
Bibliography note
Includes bibliographical references and index
Contents
  • Place brands and brand-place associations: the role of 'place' in international marketing
  • Nicolas Papadopoulos ... [et al.]
  • Conjectures on innovation drivers in an emerging market: India
  • Rajan Varadarajan
  • The internationalization process revisited: institutionalization, exploitation and exploration
  • Pieter Pauwels and Paul Matthyssens
  • Resource-advantage theory: insights for global marketing strategy research
  • David A. Griffith and Changseob Yeo
  • International advertising strategy: some thoughts on subjectivity and decision-making in the standardization decision
  • Jeryl Whitelock and Fernando Fastoso
  • The limits of global branding: the emerging market challenge
  • The standardization construct in international marketing: earlier conceptualization and suggestions for further development
  • Attila Yaprak, Shichun Xu and S. Tamer Cavusgil
  • Subsidiary marketing strategy implementaiton (SMSI): the missing link of interntaional marketing strategy research
  • Esra Gencturk and Destan Kandemir
  • Managerial determinants of export performance: direct and moderating effects
  • Carlos M.P. Sousa and Emilio Ruzo
  • The role of psychic distance in international marketing strategy implementation
  • Jody Evans
  • Understanding the role of culture in online groups
  • Goksel Yalcinkaya
  • Susan P. Douglas and C. Samuel Craig
  • Is there a country-of-origin theory?
  • Peter Magnusson and Standford A. Westjohn
  • Theory of the global customer
  • Stanford A. Westjohn and Peter Mangusson
  • Integrated strategies for the base of the pyramid
  • Ravi Sarathy
  • New product development for the base of the pyramid: a theory- and case-based framework
  • Cheryl C. Nakata and Estelle Berger
  • Bottom of the pyramid market: theory and practice
  • Subhash C. Jain
  • The promises of global brands: market shares in major countreis 2000-2009
  • Johny K. Johansson
  • Promoting products from developing countries: roles of brand name and spokesperson
  • Yeqing Bao, Shi Zhang and James T. Simpson
  • Relevance and rigor in international marketing research: developments in product and brand origin line of inquiry
  • Saeed Samiee and Leonidas C. Leonidou
Control code
ocn751745216
Dimensions
24 cm
Edition
2nd ed.
Extent
xv, 417 p.
Isbn
9781849803021
Other physical details
ill.
System control number
(OCoLC)751745216

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