Coverart for item
The Resource Handbook of Islamic marketing, edited by Özlem Sandıkcı, Gillian Rice

Handbook of Islamic marketing, edited by Özlem Sandıkcı, Gillian Rice

Label
Handbook of Islamic marketing
Title
Handbook of Islamic marketing
Statement of responsibility
edited by Özlem Sandıkcı, Gillian Rice
Contributor
Subject
Language
eng
Cataloging source
NLGGC
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Sandıkcı, Özlem
  • Rice, Gillian
http://library.link/vocab/subjectName
  • Marketing
  • Markets
  • Brand name products
Label
Handbook of Islamic marketing, edited by Özlem Sandıkcı, Gillian Rice
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Abbas J. Ali
  • 3.
  • Fatwa rulings in Islam: a Malaysian perspective on their role in Muslim consumer behaviour
  • Nazlida Muhamad
  • 4.
  • Investment, fashion and markets in the Muslim world
  • Alexandru Balasescu
  • pt. II
  • MUSLIM CONSUMPTIONSCAPES
  • 5.
  • Machine generated contents note:
  • Gender and privacy in Arab Gulf states: implications for consumption and marketing
  • Rana Sobh
  • 6.
  • Being fashionable in today's Tunisia: what about cultural identity?
  • Ghofrane Ghariani
  • 7.
  • Consumer acculturation in situ: the continuing legacy of French colonization in North Africa
  • Mourad Touzani
  • 8.
  • Lifestyles of Islamic consumers in Turkey
  • 1.
  • Bekir Agirdir
  • 9.
  • The impact of Islam on food shopping and consumption patterns of Muslim households
  • Hayiel Hino
  • 10.
  • Understanding preference formation of functional food among Malaysian Muslims
  • Siti Hasnah Hassan
  • pt. III
  • MARKETING PRACTICES
  • 11.
  • Islamic marketing: an introduction and overview
  • Market-orientation and Islamic business practices in Malaysia
  • Malcolm H. Cone
  • 12.
  • An international marketing strategy perspective on Islamic marketing
  • Mazen Kurdy
  • 13.
  • Islamic banking: the convergence of religion, economic self-interest and marketing
  • Kenneth Beng Yap
  • 14.
  • Market segmentation and buying behaviour in the Islamic financial services industry
  • Gillian Rice
  • Sharifah Faridah Syed Alwi
  • 15.
  • Customer-based brand equity of Islamic banks in Bahrain: an empirical investigation
  • Mohamed Farid Elsahn
  • 16.
  • Islam and corporate social responsibility in the Arab world: reporting and discourse
  • Kate Gillespie
  • 17.
  • Exploring marketing strategies for Islamic spiritual tourism
  • Ho Yin Wong
  • pt. I
  • 18.
  • A digital media approach to Islamic marketing
  • Vili Lehdonvirta
  • pt. IV
  • GLOBALIZATION, POLITICS AND RESISTANCE
  • 19.
  • Serving God through the market: the emergence of Muslim consumptionscapes and Islamic resistance
  • Sultan Tepe
  • 20.
  • The Arab consumer boycott of American products: motives and intentions
  • MORALITY AND THE MARKETPLACE
  • Maya F. Farah
  • 21.
  • Moments of departure, moments of arrival: how marketers negotiate transnationalism in Muslim markets
  • Jennifer D. Chandler
  • 22.
  • Cultural diplomacy and the United Arab Emirates: the emergence of a sovereign wealth fund nation on the international art world stage
  • Derrick Chong
  • pt. V
  • THE FUTURE
  • 23.
  • 2.
  • The future of Islamic branding and marketing: a managerial perspective
  • Paul Temporal
  • 24.
  • Islam, consumption and marketing: going beyond the essentialist approaches
  • Guliz Ger
  • Islamic ethics and marketing
Control code
ocn758819633
Dimensions
25 cm
Extent
xxi, 513 p.
Isbn
9781849800136
Other physical details
ill.
System control number
(OCoLC)758819633
Label
Handbook of Islamic marketing, edited by Özlem Sandıkcı, Gillian Rice
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Abbas J. Ali
  • 3.
  • Fatwa rulings in Islam: a Malaysian perspective on their role in Muslim consumer behaviour
  • Nazlida Muhamad
  • 4.
  • Investment, fashion and markets in the Muslim world
  • Alexandru Balasescu
  • pt. II
  • MUSLIM CONSUMPTIONSCAPES
  • 5.
  • Machine generated contents note:
  • Gender and privacy in Arab Gulf states: implications for consumption and marketing
  • Rana Sobh
  • 6.
  • Being fashionable in today's Tunisia: what about cultural identity?
  • Ghofrane Ghariani
  • 7.
  • Consumer acculturation in situ: the continuing legacy of French colonization in North Africa
  • Mourad Touzani
  • 8.
  • Lifestyles of Islamic consumers in Turkey
  • 1.
  • Bekir Agirdir
  • 9.
  • The impact of Islam on food shopping and consumption patterns of Muslim households
  • Hayiel Hino
  • 10.
  • Understanding preference formation of functional food among Malaysian Muslims
  • Siti Hasnah Hassan
  • pt. III
  • MARKETING PRACTICES
  • 11.
  • Islamic marketing: an introduction and overview
  • Market-orientation and Islamic business practices in Malaysia
  • Malcolm H. Cone
  • 12.
  • An international marketing strategy perspective on Islamic marketing
  • Mazen Kurdy
  • 13.
  • Islamic banking: the convergence of religion, economic self-interest and marketing
  • Kenneth Beng Yap
  • 14.
  • Market segmentation and buying behaviour in the Islamic financial services industry
  • Gillian Rice
  • Sharifah Faridah Syed Alwi
  • 15.
  • Customer-based brand equity of Islamic banks in Bahrain: an empirical investigation
  • Mohamed Farid Elsahn
  • 16.
  • Islam and corporate social responsibility in the Arab world: reporting and discourse
  • Kate Gillespie
  • 17.
  • Exploring marketing strategies for Islamic spiritual tourism
  • Ho Yin Wong
  • pt. I
  • 18.
  • A digital media approach to Islamic marketing
  • Vili Lehdonvirta
  • pt. IV
  • GLOBALIZATION, POLITICS AND RESISTANCE
  • 19.
  • Serving God through the market: the emergence of Muslim consumptionscapes and Islamic resistance
  • Sultan Tepe
  • 20.
  • The Arab consumer boycott of American products: motives and intentions
  • MORALITY AND THE MARKETPLACE
  • Maya F. Farah
  • 21.
  • Moments of departure, moments of arrival: how marketers negotiate transnationalism in Muslim markets
  • Jennifer D. Chandler
  • 22.
  • Cultural diplomacy and the United Arab Emirates: the emergence of a sovereign wealth fund nation on the international art world stage
  • Derrick Chong
  • pt. V
  • THE FUTURE
  • 23.
  • 2.
  • The future of Islamic branding and marketing: a managerial perspective
  • Paul Temporal
  • 24.
  • Islam, consumption and marketing: going beyond the essentialist approaches
  • Guliz Ger
  • Islamic ethics and marketing
Control code
ocn758819633
Dimensions
25 cm
Extent
xxi, 513 p.
Isbn
9781849800136
Other physical details
ill.
System control number
(OCoLC)758819633

Library Locations

    • Manawatū LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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