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The Resource Guerrilla marketing goes green : winning strategies to improve your profits and your planet, Jay Conrad Levinson and Shel Horowitz

Guerrilla marketing goes green : winning strategies to improve your profits and your planet, Jay Conrad Levinson and Shel Horowitz

Label
Guerrilla marketing goes green : winning strategies to improve your profits and your planet
Title
Guerrilla marketing goes green
Title remainder
winning strategies to improve your profits and your planet
Statement of responsibility
Jay Conrad Levinson and Shel Horowitz
Creator
Contributor
Subject
Language
eng
Cataloging source
UKM
http://library.link/vocab/creatorName
Levinson, Jay Conrad
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Horowitz, Shel
http://library.link/vocab/subjectName
Green marketing
Label
Guerrilla marketing goes green : winning strategies to improve your profits and your planet, Jay Conrad Levinson and Shel Horowitz
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Pt. 1. The way of the golden rule -- Because people matter -- Basic concepts -- Advantages of doing the right thing -- Marketing versus adversarial sales -- Sales the right way -- expand the model exponentially - by making it personal -- Pt. 2. The new marketing mindset -- The new marketing matrix -- Abundance versus scarcity -- Build powerful alliances - with competitors too -- How the abundance paradigm eliminates the need to dominate a market and allows you to better serve your customers -- Exceptions: Are there cases when market share really does matter? -- Some Real loyalty programs from big companies -- Marketing green -- Pt. 3. Hands-on with cooperative, people-centered marketing -- Getting noticed in the noise and clutter: A brief introduction to effective marketing techniques -- Practical tools for effective marketing -- Give the people what they want -- Marketing as social change, and social change as marketing -- Community-focused and charity/social change marketing -- Taking the concept beyond marketing: Abundance and sustainability in businesses and in society -- Abundance and wealth creation -- Resources
Control code
ocn426813818
Dimensions
23 cm
Extent
xxvii, 236 p.
Isbn
9780470409510
Isbn Type
(pbk.)
Other physical details
ill.
System control number
(OCoLC)426813818
Label
Guerrilla marketing goes green : winning strategies to improve your profits and your planet, Jay Conrad Levinson and Shel Horowitz
Publication
Bibliography note
Includes bibliographical references and index
Contents
Pt. 1. The way of the golden rule -- Because people matter -- Basic concepts -- Advantages of doing the right thing -- Marketing versus adversarial sales -- Sales the right way -- expand the model exponentially - by making it personal -- Pt. 2. The new marketing mindset -- The new marketing matrix -- Abundance versus scarcity -- Build powerful alliances - with competitors too -- How the abundance paradigm eliminates the need to dominate a market and allows you to better serve your customers -- Exceptions: Are there cases when market share really does matter? -- Some Real loyalty programs from big companies -- Marketing green -- Pt. 3. Hands-on with cooperative, people-centered marketing -- Getting noticed in the noise and clutter: A brief introduction to effective marketing techniques -- Practical tools for effective marketing -- Give the people what they want -- Marketing as social change, and social change as marketing -- Community-focused and charity/social change marketing -- Taking the concept beyond marketing: Abundance and sustainability in businesses and in society -- Abundance and wealth creation -- Resources
Control code
ocn426813818
Dimensions
23 cm
Extent
xxvii, 236 p.
Isbn
9780470409510
Isbn Type
(pbk.)
Other physical details
ill.
System control number
(OCoLC)426813818

Library Locations

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      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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