Coverart for item
The Resource Good works! : marketing and corporate initiatives that build a better world... and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee

Good works! : marketing and corporate initiatives that build a better world... and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee

Label
Good works! : marketing and corporate initiatives that build a better world... and the bottom line
Title
Good works!
Title remainder
marketing and corporate initiatives that build a better world... and the bottom line
Statement of responsibility
Philip Kotler, David Hessekiel & Nancy R. Lee
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kotler, Philip
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1960-
  • 1945-
http://library.link/vocab/relatedWorkOrContributorName
  • Hessekiel, David
  • Lee, Nancy
http://library.link/vocab/subjectName
  • Marketing
  • Social responsibility of business
  • Relationship marketing
Label
Good works! : marketing and corporate initiatives that build a better world... and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Good intentions aren't enough : why some marketing and corporate social initiatives fail and others succeed -- Six social initiatives for doing well by doing good -- Cause promotion : persuading consumers to join your company in a good cause -- Cause-related marketing : making contributions to causes based on product sales and consumer actions -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- community volunteering : employees donating their time and talents -- Socially responsible business proactice : changing how you conduct business to achieve social outcomes -- Offense : choosing a social problem to alleviate -- Offense : selecting a social initative to support the cause -- Offense : developing social initiative programs -- Offense : evaluating efforts -- Summary of best practices -- No good deed goes unpunished : dealing with cynics and critics -- A marketing approach to winning corporate funding and support for social initiative : ten recommendations
Control code
ocn767563954
Dimensions
24 cm
Extent
vi, 282 p.
Isbn
9781118206683
Isbn Type
(hardback)
Lccn
2012004742
Other physical details
ill.
System control number
(OCoLC)767563954
Label
Good works! : marketing and corporate initiatives that build a better world... and the bottom line, Philip Kotler, David Hessekiel & Nancy R. Lee
Publication
Bibliography note
Includes bibliographical references and index
Contents
Good intentions aren't enough : why some marketing and corporate social initiatives fail and others succeed -- Six social initiatives for doing well by doing good -- Cause promotion : persuading consumers to join your company in a good cause -- Cause-related marketing : making contributions to causes based on product sales and consumer actions -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- community volunteering : employees donating their time and talents -- Socially responsible business proactice : changing how you conduct business to achieve social outcomes -- Offense : choosing a social problem to alleviate -- Offense : selecting a social initative to support the cause -- Offense : developing social initiative programs -- Offense : evaluating efforts -- Summary of best practices -- No good deed goes unpunished : dealing with cynics and critics -- A marketing approach to winning corporate funding and support for social initiative : ten recommendations
Control code
ocn767563954
Dimensions
24 cm
Extent
vi, 282 p.
Isbn
9781118206683
Isbn Type
(hardback)
Lccn
2012004742
Other physical details
ill.
System control number
(OCoLC)767563954

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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