Coverart for item
The Resource Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business, Jeanne Hopkins, Jamie Turner

Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business, Jeanne Hopkins, Jamie Turner

Label
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Title
Go mobile
Title remainder
location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Statement of responsibility
Jeanne Hopkins, Jamie Turner
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Hopkins, Jeanne
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1961-
http://library.link/vocab/relatedWorkOrContributorName
Turner, Jamie
Series statement
The new rules of social media series
http://library.link/vocab/subjectName
  • Internet marketing
  • Mobile commerce
  • Mobile communication systems
Label
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business, Jeanne Hopkins, Jamie Turner
Instantiates
Publication
Note
Includes index
Contents
How to jump-start your mobile marketing campaign -- How the fortune 500 use mobile marketing -- How consumers engage with mobile -- Let's talk: terms and concepts you should be familiar with -- Nine ways businesses are using mobile marketing -- classic mobile marketing mistakes you can avoid -- Laying the foundation for successful mobile marketing campaign -- Getting more familiar witht he mobile marketing landscape -- Thinking strategically about your mobile marketing campaign -- How to set up a mobile website -- Using SMS and MMS to drive customers to your business -- How to use mobile display ads to grow your sales and revenue -- How to use mobile paid search to drive customers to your business -- Location-based marketing: LBS, NFC, Bluetooth, and LBA-oh my! -- How to use 2D codes to connect with customers -- Tablet computers: taking the world by storm -- Using mobile e-commerce to drive revenue -- Mobile marketing for B2B companies -- How to measure the ROI of your mobile marketing campaign -- The 17 R's of mobile marketing and a step-by-step checklist -- Three characteristics of successful mobile marketing campaigns
Control code
ocn757147675
Dimensions
24 cm
Extent
xx, 234 p.
Isbn
9781118167786
Isbn Type
(hardback)
Lccn
2011042400
Other physical details
ill.
System control number
(OCoLC)757147675
Label
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business, Jeanne Hopkins, Jamie Turner
Publication
Note
Includes index
Contents
How to jump-start your mobile marketing campaign -- How the fortune 500 use mobile marketing -- How consumers engage with mobile -- Let's talk: terms and concepts you should be familiar with -- Nine ways businesses are using mobile marketing -- classic mobile marketing mistakes you can avoid -- Laying the foundation for successful mobile marketing campaign -- Getting more familiar witht he mobile marketing landscape -- Thinking strategically about your mobile marketing campaign -- How to set up a mobile website -- Using SMS and MMS to drive customers to your business -- How to use mobile display ads to grow your sales and revenue -- How to use mobile paid search to drive customers to your business -- Location-based marketing: LBS, NFC, Bluetooth, and LBA-oh my! -- How to use 2D codes to connect with customers -- Tablet computers: taking the world by storm -- Using mobile e-commerce to drive revenue -- Mobile marketing for B2B companies -- How to measure the ROI of your mobile marketing campaign -- The 17 R's of mobile marketing and a step-by-step checklist -- Three characteristics of successful mobile marketing campaigns
Control code
ocn757147675
Dimensions
24 cm
Extent
xx, 234 p.
Isbn
9781118167786
Isbn Type
(hardback)
Lccn
2011042400
Other physical details
ill.
System control number
(OCoLC)757147675

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