Coverart for item
The Resource Fundamentals of mobile marketing : theories and practices, Shintaro Okazaki

Fundamentals of mobile marketing : theories and practices, Shintaro Okazaki

Label
Fundamentals of mobile marketing : theories and practices
Title
Fundamentals of mobile marketing
Title remainder
theories and practices
Statement of responsibility
Shintaro Okazaki
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1928-
http://library.link/vocab/creatorName
Okazaki, Shintarō
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Mobile commerce
  • Mobile communication systems
  • Telemarketing
Label
Fundamentals of mobile marketing : theories and practices, Shintaro Okazaki
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Advances in mobile information technology -- Technology adoption and diffusion theories -- Mobile marketing framework -- Ubiquity : conceptualizing time and space -- 2D codes and near field communication -- Mobile advertising and promotion -- Location-based services -- Mobile payment and security
Control code
ocn793006048
Dimensions
23 cm
Extent
xvi, 185 p.
Isbn
9781433115622
Isbn Type
(hardcover : alk. paper)
Lccn
2012016195
Other physical details
ill.
System control number
(OCoLC)793006048
Label
Fundamentals of mobile marketing : theories and practices, Shintaro Okazaki
Publication
Bibliography note
Includes bibliographical references and index
Contents
Advances in mobile information technology -- Technology adoption and diffusion theories -- Mobile marketing framework -- Ubiquity : conceptualizing time and space -- 2D codes and near field communication -- Mobile advertising and promotion -- Location-based services -- Mobile payment and security
Control code
ocn793006048
Dimensions
23 cm
Extent
xvi, 185 p.
Isbn
9781433115622
Isbn Type
(hardcover : alk. paper)
Lccn
2012016195
Other physical details
ill.
System control number
(OCoLC)793006048

Library Locations

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      -36.733330 174.700641
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