Coverart for item
The Resource From customer retention to a holistic stakeholder management system : living a vision, Margit Huber ; Susanne O'Gorman, (electronic resource)

From customer retention to a holistic stakeholder management system : living a vision, Margit Huber ; Susanne O'Gorman, (electronic resource)

Label
From customer retention to a holistic stakeholder management system : living a vision
Title
From customer retention to a holistic stakeholder management system
Title remainder
living a vision
Statement of responsibility
Margit Huber ; Susanne O'Gorman
Creator
Contributor
Subject
Language
eng
Summary
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Huber, Margit
Dewey number
658.812
Illustrations
  • illustrations
  • portraits
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
O'Gorman, Susanne
http://library.link/vocab/subjectName
  • Customer relations
  • Consumer satisfaction
  • Customer loyalty
  • Total quality management
  • Benchmarking (Management)
  • Management
Label
From customer retention to a holistic stakeholder management system : living a vision, Margit Huber ; Susanne O'Gorman, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
The Emerging Market of Stakeholder Management -- The Beginnings of TRI@*M -- a Personal Account -- The Food Industry: Using TRI@*M for Product Improvement -- How Can Market Research Findings Lead to Lasting Improvements Within a Company?- The TRI@*M Principle-Appling It in the Public Sector -- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation -- Developing the Customer Experience Programme at UNITE -- TRI@*M: Messe München (Munich Trade Fair) -- A Short History of Customer Retention. The TRI@*M Benchmarking Database as an Experience Database -- How to Obtain the Voice of the Customer -- Firsthand Report of the Commerzbank on the Use of the TRI@*M System for the Employee Survey -- Monitoring of Transformation Processes Using the TRI@*M Method -- Customer and Brand Loyality Research -- How Does Customer Retention Work?- Implementing the TRI@*M Approach as a Stakeholder Management System for Russia's Largest Telecom Provider -- A Framework for Social Development Assessment
Control code
ocn233973765
Dimensions
unknown
Extent
1 online resource (xvii, 203 p.)
Form of item
online
Isbn
9783540774303
Other physical details
ill., ports
Specific material designation
remote
System control number
(OCoLC)233973765
Label
From customer retention to a holistic stakeholder management system : living a vision, Margit Huber ; Susanne O'Gorman, (electronic resource)
Publication
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
The Emerging Market of Stakeholder Management -- The Beginnings of TRI@*M -- a Personal Account -- The Food Industry: Using TRI@*M for Product Improvement -- How Can Market Research Findings Lead to Lasting Improvements Within a Company?- The TRI@*M Principle-Appling It in the Public Sector -- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation -- Developing the Customer Experience Programme at UNITE -- TRI@*M: Messe München (Munich Trade Fair) -- A Short History of Customer Retention. The TRI@*M Benchmarking Database as an Experience Database -- How to Obtain the Voice of the Customer -- Firsthand Report of the Commerzbank on the Use of the TRI@*M System for the Employee Survey -- Monitoring of Transformation Processes Using the TRI@*M Method -- Customer and Brand Loyality Research -- How Does Customer Retention Work?- Implementing the TRI@*M Approach as a Stakeholder Management System for Russia's Largest Telecom Provider -- A Framework for Social Development Assessment
Control code
ocn233973765
Dimensions
unknown
Extent
1 online resource (xvii, 203 p.)
Form of item
online
Isbn
9783540774303
Other physical details
ill., ports
Specific material designation
remote
System control number
(OCoLC)233973765

Library Locations

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