Coverart for item
The Resource Fashion brand internationalization : opportunities and challenges, Byoungho Jin, Elena Cedrola, editors

Fashion brand internationalization : opportunities and challenges, Byoungho Jin, Elena Cedrola, editors

Label
Fashion brand internationalization : opportunities and challenges
Title
Fashion brand internationalization
Title remainder
opportunities and challenges
Statement of responsibility
Byoungho Jin, Elena Cedrola, editors
Contributor
Subject
Language
eng
Summary
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds
Member of
Dewey number
687.0688
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Jin, Byoungho,
  • Cela, Elena,
Series statement
Palgrave studies in practice: global fashion brand management
http://library.link/vocab/subjectName
  • Fashion merchandising
  • Branding (Marketing)
Label
Fashion brand internationalization : opportunities and challenges, Byoungho Jin, Elena Cedrola, editors
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
1. Overview of Fashion Brand Internationalization: Theories and Trends -- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry -- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company -- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong -- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company
Control code
ocn952571205
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781137523372
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)952571205
Label
Fashion brand internationalization : opportunities and challenges, Byoungho Jin, Elena Cedrola, editors
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
1. Overview of Fashion Brand Internationalization: Theories and Trends -- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry -- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company -- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong -- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company
Control code
ocn952571205
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781137523372
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)952571205

Library Locations

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      Albany, Auckland, 0632, NZ
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