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The Resource Ethics in marketing and communications : towards a global perspective, edited by Mary M. McKinley

Ethics in marketing and communications : towards a global perspective, edited by Mary M. McKinley

Label
Ethics in marketing and communications : towards a global perspective
Title
Ethics in marketing and communications
Title remainder
towards a global perspective
Statement of responsibility
edited by Mary M. McKinley
Contributor
Subject
Language
eng
Summary
Research indicates that the integrity demonstrated by a business can have a positive effect on its bottom line. The challenge is to not only embrace and voice ethical principles, but to also practice them in all business transactions. When the world knows that a business can be trusted to act ethically, the results show up not only in higher profits but also in lower employee turnover and better customer relations
Cataloging source
AU@
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
McKinley, Mary M
http://library.link/vocab/subjectName
  • Business ethics
  • Social responsibility of business
Target audience
adult
Label
Ethics in marketing and communications : towards a global perspective, edited by Mary M. McKinley
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Brand communication and ethics in search of a soul
  • Angela Altes-Mathieu
  • Is advertising targeting vulnerable consumers in China?
  • Ling Fang Fayol-Song
  • The ethical paradoxes of tourism
  • Philippe Callot
  • Marketing ethical banking
  • Elisabeth Paulet and Francesc Relano
  • Marketing communications and ethics
  • Khosro S. Jahdi
  • Responsible communications agencies: key success factors
  • Aude Badran
  • How Web 2.0 will save CSR
  • Fabrice Mauleon
  • Ethical dilemmas in customer relationship management
  • Mary McKinley
Control code
ocn774672034
Dimensions
23 cm
Extent
xi, 130 p.
Form of item
regular print reproduction
Isbn
9780230358553
Lccn
2011049341
Other physical details
ill.
System control number
(OCoLC)774672034
Label
Ethics in marketing and communications : towards a global perspective, edited by Mary M. McKinley
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Brand communication and ethics in search of a soul
  • Angela Altes-Mathieu
  • Is advertising targeting vulnerable consumers in China?
  • Ling Fang Fayol-Song
  • The ethical paradoxes of tourism
  • Philippe Callot
  • Marketing ethical banking
  • Elisabeth Paulet and Francesc Relano
  • Marketing communications and ethics
  • Khosro S. Jahdi
  • Responsible communications agencies: key success factors
  • Aude Badran
  • How Web 2.0 will save CSR
  • Fabrice Mauleon
  • Ethical dilemmas in customer relationship management
  • Mary McKinley
Control code
ocn774672034
Dimensions
23 cm
Extent
xi, 130 p.
Form of item
regular print reproduction
Isbn
9780230358553
Lccn
2011049341
Other physical details
ill.
System control number
(OCoLC)774672034

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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