Coverart for item
The Resource Essentials of consumer behavior, Debra L. Stephens

Essentials of consumer behavior, Debra L. Stephens

Label
Essentials of consumer behavior
Title
Essentials of consumer behavior
Statement of responsibility
Debra L. Stephens
Creator
Author
Subject
Genre
Language
eng
Cataloging source
YDX
http://library.link/vocab/creatorName
Stephens, Debra L
Dewey number
658.8/342
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
Label
Essentials of consumer behavior, Debra L. Stephens
Instantiates
Publication
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. I Introduction to Consumer Behavior -- Introduction to Consumer Behavior -- Consumer Research Methods -- Perspectives on Products -- The Consumer's Journey -- pt. II Consumers Creating Meaning -- Sensory Perception in a Consumption Context -- Memory and Priming -- Sociocultural and Interpersonal Influences on Consumer Behavior -- pt. III Vulnerable Consumers -- Vulnerability in Adult Consumers -- Children as Consumers -- Nonhuman Animals as Consumers and Consumption Objects -- pt. IV The Impact of Technology and Value Shifts on Consumer Behavior -- The Rise of Collaborative Consumption and the Sharing Economy / Greg Hill -- Technology's Impact on Consumer Behavior
Control code
ocn962895532
Extent
1 online resource
Form of item
online
Isbn
9781317648840
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
System control number
(OCoLC)962895532
Label
Essentials of consumer behavior, Debra L. Stephens
Publication
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. I Introduction to Consumer Behavior -- Introduction to Consumer Behavior -- Consumer Research Methods -- Perspectives on Products -- The Consumer's Journey -- pt. II Consumers Creating Meaning -- Sensory Perception in a Consumption Context -- Memory and Priming -- Sociocultural and Interpersonal Influences on Consumer Behavior -- pt. III Vulnerable Consumers -- Vulnerability in Adult Consumers -- Children as Consumers -- Nonhuman Animals as Consumers and Consumption Objects -- pt. IV The Impact of Technology and Value Shifts on Consumer Behavior -- The Rise of Collaborative Consumption and the Sharing Economy / Greg Hill -- Technology's Impact on Consumer Behavior
Control code
ocn962895532
Extent
1 online resource
Form of item
online
Isbn
9781317648840
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
System control number
(OCoLC)962895532

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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