The Resource Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer
Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer
Resource Information
The item Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Massey University Library, University of New Zealand.This item is available to borrow from 1 library branch.
Resource Information
The item Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Massey University Library, University of New Zealand.
This item is available to borrow from 1 library branch.
- Summary
- "People's emotions and resulting behaviors are the foundation for satisfying vital psychological needs. Needs are at the root of our triumphs and setbacks in our personal lives and affect many of the decisions that fuel the economy. But most marketers, researchers, product designers, advertisers and executives do not fully consider needs, and end up using emotion in ways that may be misguided and shortsighted. The central premise of this book is that with a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers, as well as grow their bottom lines. Mark uncovers a framework that will help businesses both identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific vital emotional need: Self-expression, Belonging, Recognition, Control, Care and Growth. In short, understanding how human needs manifest in the marketplace require businesses to learn from the perspectives of sociology, ethnography and psychology - neurological, behavioral, clinical and psychodynamic - blended together with traditional consumer insights make a bold case for a needs-based paradigm shift in the business community. "--Provided by publisher
- Language
- eng
- Edition
- 1st ed
- Extent
- xiv, 235 p.
- Contents
-
- Introduction
- The hidden emotional needs behind our deciions
- The needs continuum
- The need for control
- The need for self-expression
- The need for growth
- The need for recognition
- The need for belonging
- The need for care
- Epilogue
- Isbn
- 9780230340275
- Label
- Empathetic marketing : how to satisfy the 6 core emotional needs of your customers
- Title
- Empathetic marketing
- Title remainder
- how to satisfy the 6 core emotional needs of your customers
- Statement of responsibility
- Mark Ingwer
- Language
- eng
- Summary
- "People's emotions and resulting behaviors are the foundation for satisfying vital psychological needs. Needs are at the root of our triumphs and setbacks in our personal lives and affect many of the decisions that fuel the economy. But most marketers, researchers, product designers, advertisers and executives do not fully consider needs, and end up using emotion in ways that may be misguided and shortsighted. The central premise of this book is that with a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers, as well as grow their bottom lines. Mark uncovers a framework that will help businesses both identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific vital emotional need: Self-expression, Belonging, Recognition, Control, Care and Growth. In short, understanding how human needs manifest in the marketplace require businesses to learn from the perspectives of sociology, ethnography and psychology - neurological, behavioral, clinical and psychodynamic - blended together with traditional consumer insights make a bold case for a needs-based paradigm shift in the business community. "--Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Ingwer, Mark
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Customer relations
- Consumer satisfaction
- Consumer behavior
- Label
- Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer
- Bibliography note
- Includes bibliographical references and index
- Contents
- Introduction -- The hidden emotional needs behind our deciions -- The needs continuum -- The need for control -- The need for self-expression -- The need for growth -- The need for recognition -- The need for belonging -- The need for care -- Epilogue
- Control code
- ocn744287360
- Dimensions
- 25 cm
- Edition
- 1st ed
- Extent
- xiv, 235 p.
- Isbn
- 9780230340275
- Isbn Type
- (hardback)
- Lccn
- 2011041705
- Other physical details
- ill.
- System control number
- (OCoLC)744287360
- Label
- Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer
- Bibliography note
- Includes bibliographical references and index
- Contents
- Introduction -- The hidden emotional needs behind our deciions -- The needs continuum -- The need for control -- The need for self-expression -- The need for growth -- The need for recognition -- The need for belonging -- The need for care -- Epilogue
- Control code
- ocn744287360
- Dimensions
- 25 cm
- Edition
- 1st ed
- Extent
- xiv, 235 p.
- Isbn
- 9780230340275
- Isbn Type
- (hardback)
- Lccn
- 2011041705
- Other physical details
- ill.
- System control number
- (OCoLC)744287360
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.massey.ac.nz/portal/Empathetic-marketing--how-to-satisfy-the-6-core/bhf5_Xz-zjQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.massey.ac.nz/portal/Empathetic-marketing--how-to-satisfy-the-6-core/bhf5_Xz-zjQ/">Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.massey.ac.nz/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.massey.ac.nz/">Massey University Library, University of New Zealand</a></span></span></span></span></div>
