Coverart for item
The Resource Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer

Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer

Label
Empathetic marketing : how to satisfy the 6 core emotional needs of your customers
Title
Empathetic marketing
Title remainder
how to satisfy the 6 core emotional needs of your customers
Statement of responsibility
Mark Ingwer
Creator
Subject
Language
eng
Summary
"People's emotions and resulting behaviors are the foundation for satisfying vital psychological needs. Needs are at the root of our triumphs and setbacks in our personal lives and affect many of the decisions that fuel the economy. But most marketers, researchers, product designers, advertisers and executives do not fully consider needs, and end up using emotion in ways that may be misguided and shortsighted. The central premise of this book is that with a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers, as well as grow their bottom lines. Mark uncovers a framework that will help businesses both identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific vital emotional need: Self-expression, Belonging, Recognition, Control, Care and Growth. In short, understanding how human needs manifest in the marketplace require businesses to learn from the perspectives of sociology, ethnography and psychology - neurological, behavioral, clinical and psychodynamic - blended together with traditional consumer insights make a bold case for a needs-based paradigm shift in the business community. "--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Ingwer, Mark
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Customer relations
  • Consumer satisfaction
  • Consumer behavior
Label
Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- The hidden emotional needs behind our deciions -- The needs continuum -- The need for control -- The need for self-expression -- The need for growth -- The need for recognition -- The need for belonging -- The need for care -- Epilogue
Control code
ocn744287360
Dimensions
25 cm
Edition
1st ed
Extent
xiv, 235 p.
Isbn
9780230340275
Isbn Type
(hardback)
Lccn
2011041705
Other physical details
ill.
System control number
(OCoLC)744287360
Label
Empathetic marketing : how to satisfy the 6 core emotional needs of your customers, Mark Ingwer
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- The hidden emotional needs behind our deciions -- The needs continuum -- The need for control -- The need for self-expression -- The need for growth -- The need for recognition -- The need for belonging -- The need for care -- Epilogue
Control code
ocn744287360
Dimensions
25 cm
Edition
1st ed
Extent
xiv, 235 p.
Isbn
9780230340275
Isbn Type
(hardback)
Lccn
2011041705
Other physical details
ill.
System control number
(OCoLC)744287360

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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