Coverart for item
The Resource E-profit : high payoff strategies for capturing the e-commerce edge, Peter S. Cohan

E-profit : high payoff strategies for capturing the e-commerce edge, Peter S. Cohan

Label
E-profit : high payoff strategies for capturing the e-commerce edge
Title
E-profit
Title remainder
high payoff strategies for capturing the e-commerce edge
Statement of responsibility
Peter S. Cohan
Creator
Subject
Language
eng
Summary
"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Cohan, Peter S.
Dewey number
658.8/00285
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Business enterprises
  • Electronic commerce
  • Information technology
  • Internet
  • Internet marketing
Label
E-profit : high payoff strategies for capturing the e-commerce edge, Peter S. Cohan
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
  • Ames Research Center
  • CIBC
  • Financial Evaluation of E-Commerce
  • An Executive Perspective on Why E-Commerce Counts
  • Measuring a Successful E-Commerce Project
  • How the Stock Market Assigns Value to Intangible Assets
  • An Approach to E-Commerce Financial Evaluation
  • How E-Commerce Creates Competitive Advantage
  • Book Selling and the Internet
  • Principles of E-Commerce and Competitive Advantage
  • Introduction: e-Profit
  • A Methodology for Using E-Commerce to Create Competitive Advantage
  • Managing the Transition to E-Commerce
  • Getting Senior Management Online
  • Senior Executive Attitudes toward E-Commerce
  • Framework for Assessing CEO Attitudes toward E-Commerce
  • Case Studies of CEO Attitudes toward E-Commerce
  • Charles Schwab
  • Kosher Grocer, Inc.
  • CVS
  • W.W. Grainger
  • Winning the Economic Case for E-Commerce
  • Chase Manhattan
  • Cemex
  • Astoria Financial
  • Engaging the CEO in E-Strategy
  • Evaluating Potential Applications
  • E-Commerce, Self-Reinventors, and Change Avoiders
  • Citigroup's e-Citi
  • Merrill Lynch Direct Marketers
  • Principles for Evaluating E-Commerce Applications
  • Methodology for Evaluating E-Commerce Applications
  • The Evidence on High-Payoff E-Commerce Applications
  • Leading Change
  • E-Commerce Demands New Methods of Project Financial Evaluation
  • The Highest-Payoff E-Commerce Application: Cisco Connection Online
  • Principles of High-Payoff E-Commerce Applications
  • How to Avoid Low-Payoff E-Commerce Applications
  • ANX (Automotive Network Exchange)
Control code
ocm44958419
Dimensions
unknown
Extent
1 online resource (vii, 285 pages)
Form of item
online
Isbn
9780814405444
Note
eBooks on EBSCOhost
Specific material designation
remote
System control number
(OCoLC)44958419
Label
E-profit : high payoff strategies for capturing the e-commerce edge, Peter S. Cohan
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
  • Ames Research Center
  • CIBC
  • Financial Evaluation of E-Commerce
  • An Executive Perspective on Why E-Commerce Counts
  • Measuring a Successful E-Commerce Project
  • How the Stock Market Assigns Value to Intangible Assets
  • An Approach to E-Commerce Financial Evaluation
  • How E-Commerce Creates Competitive Advantage
  • Book Selling and the Internet
  • Principles of E-Commerce and Competitive Advantage
  • Introduction: e-Profit
  • A Methodology for Using E-Commerce to Create Competitive Advantage
  • Managing the Transition to E-Commerce
  • Getting Senior Management Online
  • Senior Executive Attitudes toward E-Commerce
  • Framework for Assessing CEO Attitudes toward E-Commerce
  • Case Studies of CEO Attitudes toward E-Commerce
  • Charles Schwab
  • Kosher Grocer, Inc.
  • CVS
  • W.W. Grainger
  • Winning the Economic Case for E-Commerce
  • Chase Manhattan
  • Cemex
  • Astoria Financial
  • Engaging the CEO in E-Strategy
  • Evaluating Potential Applications
  • E-Commerce, Self-Reinventors, and Change Avoiders
  • Citigroup's e-Citi
  • Merrill Lynch Direct Marketers
  • Principles for Evaluating E-Commerce Applications
  • Methodology for Evaluating E-Commerce Applications
  • The Evidence on High-Payoff E-Commerce Applications
  • Leading Change
  • E-Commerce Demands New Methods of Project Financial Evaluation
  • The Highest-Payoff E-Commerce Application: Cisco Connection Online
  • Principles of High-Payoff E-Commerce Applications
  • How to Avoid Low-Payoff E-Commerce Applications
  • ANX (Automotive Network Exchange)
Control code
ocm44958419
Dimensions
unknown
Extent
1 online resource (vii, 285 pages)
Form of item
online
Isbn
9780814405444
Note
eBooks on EBSCOhost
Specific material designation
remote
System control number
(OCoLC)44958419

Library Locations

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