Coverart for item
The Resource E-commerce adoption and small business in the global marketplace : tools for optimization, [edited by] Brychan Thomas, Geoff Simmons, (electronic resource)

E-commerce adoption and small business in the global marketplace : tools for optimization, [edited by] Brychan Thomas, Geoff Simmons, (electronic resource)

Label
E-commerce adoption and small business in the global marketplace : tools for optimization
Title
E-commerce adoption and small business in the global marketplace
Title remainder
tools for optimization
Statement of responsibility
[edited by] Brychan Thomas, Geoff Simmons
Contributor
Subject
Language
eng
Summary
This book focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study--Provided by publisher
Additional physical form
Also available in print
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1955-
  • 1971-
http://library.link/vocab/relatedWorkOrContributorName
  • Thomas, Brychan
  • Simmons, Geoff
  • IGI Global
http://library.link/vocab/subjectName
  • Electronic commerce
  • Small business
Target audience
  • adult
  • specialized
Label
E-commerce adoption and small business in the global marketplace : tools for optimization, [edited by] Brychan Thomas, Geoff Simmons, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
black and white
Contents
  • 1. Facilitating e-commerce adoption / Marta Raus, Roman Boutellier -- 2. E-commerce trading patterns within the SME sector / Paul Jones, Gary Packham, David Pickernell, Paul Beynon-Davies -- 3. E-crime and non-compliance with government regulations on e-commerce / M.E. Kyobe -- 4. Determinants of e-commerce adoption among small and medium-sized enterprises in Malaysia / Sim Hua, Modapothala Rajesh, Lau Theng -- 5. E-commerce and small and medium-sized enterprises in S.E. Wales / Brychan Thomas, Geoff Simmons, Gary Packham, Christopher Miller -- 6. The effectiveness of internet portals on the e-commerce activities of rural SME business owners / John Sanders, Laura Galloway, David Deakins -- 7. Internet marketing and SMEs / Daniel Doiron -- 8. Small business sales growth and internationalization links to web site functions in the United Kingdom / Robert Williams, Gary Packham, Brychan Thomas, Piers Thompson -- 9. ICT opportunities unlimited / Ingrid Wakkee, Peter van der Sijde -- 10. E-business among ethnic minority businesses / Martin Beckinsale -- 11. The 'knock-on' effect of e-business upon graphic design SMEs in South Wales / Lyndon Murphy, Joanna Jones, Huw Swayne, Brychan Thomas -- 12. Electronic customer relationship management and SME marketing practice / Fiona McMahon, Aodheen O'Donnell -- 13. Understanding the factors affecting the adoption of e-marketing by small business enterprises / Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa --
  • 14. Multichannel integration for small and medium retailers / Daniela Andreini -- 15. E-fulfilment and offshore centres / Simon McCarthy, Brychan Thomas, Geoff Simmons
Control code
00037248
Dimensions
unknown
Extent
electronic texts (xxv, 343 p. : ill.)
File format
multiple file formats
Form of item
electronic
Governing access note
Restricted to subscribers or individual electronic text purchasers
Isbn
9781605669991
Isbn Type
(ebook)
Other control number
10.4018/978-1-60566-998-4
Other physical details
digital files
Reformatting quality
access
Specific material designation
remote
System control number
  • (CaBNVSL)gtp00543177
  • (OCoLC)707611918
System details
Mode of access: World Wide Web
Label
E-commerce adoption and small business in the global marketplace : tools for optimization, [edited by] Brychan Thomas, Geoff Simmons, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Color
black and white
Contents
  • 1. Facilitating e-commerce adoption / Marta Raus, Roman Boutellier -- 2. E-commerce trading patterns within the SME sector / Paul Jones, Gary Packham, David Pickernell, Paul Beynon-Davies -- 3. E-crime and non-compliance with government regulations on e-commerce / M.E. Kyobe -- 4. Determinants of e-commerce adoption among small and medium-sized enterprises in Malaysia / Sim Hua, Modapothala Rajesh, Lau Theng -- 5. E-commerce and small and medium-sized enterprises in S.E. Wales / Brychan Thomas, Geoff Simmons, Gary Packham, Christopher Miller -- 6. The effectiveness of internet portals on the e-commerce activities of rural SME business owners / John Sanders, Laura Galloway, David Deakins -- 7. Internet marketing and SMEs / Daniel Doiron -- 8. Small business sales growth and internationalization links to web site functions in the United Kingdom / Robert Williams, Gary Packham, Brychan Thomas, Piers Thompson -- 9. ICT opportunities unlimited / Ingrid Wakkee, Peter van der Sijde -- 10. E-business among ethnic minority businesses / Martin Beckinsale -- 11. The 'knock-on' effect of e-business upon graphic design SMEs in South Wales / Lyndon Murphy, Joanna Jones, Huw Swayne, Brychan Thomas -- 12. Electronic customer relationship management and SME marketing practice / Fiona McMahon, Aodheen O'Donnell -- 13. Understanding the factors affecting the adoption of e-marketing by small business enterprises / Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa --
  • 14. Multichannel integration for small and medium retailers / Daniela Andreini -- 15. E-fulfilment and offshore centres / Simon McCarthy, Brychan Thomas, Geoff Simmons
Control code
00037248
Dimensions
unknown
Extent
electronic texts (xxv, 343 p. : ill.)
File format
multiple file formats
Form of item
electronic
Governing access note
Restricted to subscribers or individual electronic text purchasers
Isbn
9781605669991
Isbn Type
(ebook)
Other control number
10.4018/978-1-60566-998-4
Other physical details
digital files
Reformatting quality
access
Specific material designation
remote
System control number
  • (CaBNVSL)gtp00543177
  • (OCoLC)707611918
System details
Mode of access: World Wide Web

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
Processing Feedback ...