Coverart for item
The Resource Drupal 6 search engine optimization, Ben Finklea, (electronic resource)

Drupal 6 search engine optimization, Ben Finklea, (electronic resource)

Label
Drupal 6 search engine optimization
Title
Drupal 6 search engine optimization
Statement of responsibility
Ben Finklea
Title variation
Drupal six search engine optimization
Creator
Contributor
Subject
Language
eng
Member of
http://library.link/vocab/creatorName
Finklea, Ben
Dewey number
006.7/6
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Murphy, J. K.
  • Ruoss, Michael
Series statement
From technologies to solutions
http://library.link/vocab/subjectName
Web site development
Label
Drupal 6 search engine optimization, Ben Finklea, (electronic resource)
Instantiates
Publication
Note
  • "Rank high in search engines with professional SEO tips, modules, and best practices for Drupal Web sites."
  • Includes index
Antecedent source
unknown
Color
multicolored
Contents
Preface -- Chapter 1. The tools you'll need: Drupal 6 ; Modules ; Drupal SEO checklist module ; Google account ; Analytics ; Google Webmaster tools ; Understanding search engine crawlers ; Paid tools ; Other great tools ; Summary -- Chapter 2. Keyword research: What a keyword is ; Why keyword research is important ; What your keyword goal is ; Keyword research tools ; How to pick the best keywords ; Summary -- Chapter 3. On-page optimization: Page titles ; Make Drupal URLs clean and search engine optimized ; Redirects ; Summary -- Chapter 4. More on-page optimization: Headings ; Drupal menus and navigation ; Optimize images, video, and other media ; Meta tags ; Summary -- Chapter 5. Sitemaps: XML sitemaps ; Google News XML sitemap ; URL list ; Visitor-facing sitemaps ; Summary -- Chapter 6. robots.txt, .htaccess, and W3C validation: Optimizing the robots.txt file ; Mastering the .htaccess file ; W3C markup validation ; Summary -- Chapter 7. RSS feeds, site speed, and SEO testing: Setting up RSS feeds ; Feel the need : the need for speed ; Bringing it all together with a free page grading service from SEOmoz ; Summary -- Chapter 8. Content is king: What good content is ; Write right ; Search engine optimizing content ; What to write about ; Using Drupal to organize your content ; Removing content ; Summary -- Chapter 9. Taking control of your content: Using OpenCalais to tag and organize your content ; Keeping content compliant with the HTML Purifier Module ; Preventing spam ; Summary -- Chapter 10. Increasing the conversion rate of your Drupal Web site: What do our want them to do ; Path to conversion ; Strong calls to action ; Analytics to watch ; Finding conversion problems with usability testing ; A/B testing with Google Website Optimizer ; Summary -- Appendix A. 10 SEO mistakes to avoid: Not tracking or not tracking the right statistics ; Picking keywords that don't produce enough traffic ; Duplicating content ; Changing the node path without creating a redirect ; Spending time on meta tags that don't matter ; A slow Drupal site ; Flash, frames, graphics, and other things are obscuring your site from Google ; Optimizing for your company name ; Not putting contact information on the site ; Not enough links -- Appendix B.A Drupal SEO checklist: Keyword research ; On page SEO ; Technical SEO ; Content ; Conversions -- Appendix C, Drupal SEO case study for Acquia Product launch: About Acquia ; Problem ; Solution ; Results
Control code
ocn670586626
Dimensions
unknown
Extent
1 online resource (vi, 261 pages)
File format
unknown
Form of item
online
Isbn
9781847198235
Level of compression
unknown
Note
eBooks on EBSCOhost
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)670586626
Label
Drupal 6 search engine optimization, Ben Finklea, (electronic resource)
Publication
Note
  • "Rank high in search engines with professional SEO tips, modules, and best practices for Drupal Web sites."
  • Includes index
Antecedent source
unknown
Color
multicolored
Contents
Preface -- Chapter 1. The tools you'll need: Drupal 6 ; Modules ; Drupal SEO checklist module ; Google account ; Analytics ; Google Webmaster tools ; Understanding search engine crawlers ; Paid tools ; Other great tools ; Summary -- Chapter 2. Keyword research: What a keyword is ; Why keyword research is important ; What your keyword goal is ; Keyword research tools ; How to pick the best keywords ; Summary -- Chapter 3. On-page optimization: Page titles ; Make Drupal URLs clean and search engine optimized ; Redirects ; Summary -- Chapter 4. More on-page optimization: Headings ; Drupal menus and navigation ; Optimize images, video, and other media ; Meta tags ; Summary -- Chapter 5. Sitemaps: XML sitemaps ; Google News XML sitemap ; URL list ; Visitor-facing sitemaps ; Summary -- Chapter 6. robots.txt, .htaccess, and W3C validation: Optimizing the robots.txt file ; Mastering the .htaccess file ; W3C markup validation ; Summary -- Chapter 7. RSS feeds, site speed, and SEO testing: Setting up RSS feeds ; Feel the need : the need for speed ; Bringing it all together with a free page grading service from SEOmoz ; Summary -- Chapter 8. Content is king: What good content is ; Write right ; Search engine optimizing content ; What to write about ; Using Drupal to organize your content ; Removing content ; Summary -- Chapter 9. Taking control of your content: Using OpenCalais to tag and organize your content ; Keeping content compliant with the HTML Purifier Module ; Preventing spam ; Summary -- Chapter 10. Increasing the conversion rate of your Drupal Web site: What do our want them to do ; Path to conversion ; Strong calls to action ; Analytics to watch ; Finding conversion problems with usability testing ; A/B testing with Google Website Optimizer ; Summary -- Appendix A. 10 SEO mistakes to avoid: Not tracking or not tracking the right statistics ; Picking keywords that don't produce enough traffic ; Duplicating content ; Changing the node path without creating a redirect ; Spending time on meta tags that don't matter ; A slow Drupal site ; Flash, frames, graphics, and other things are obscuring your site from Google ; Optimizing for your company name ; Not putting contact information on the site ; Not enough links -- Appendix B.A Drupal SEO checklist: Keyword research ; On page SEO ; Technical SEO ; Content ; Conversions -- Appendix C, Drupal SEO case study for Acquia Product launch: About Acquia ; Problem ; Solution ; Results
Control code
ocn670586626
Dimensions
unknown
Extent
1 online resource (vi, 261 pages)
File format
unknown
Form of item
online
Isbn
9781847198235
Level of compression
unknown
Note
eBooks on EBSCOhost
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)670586626

Library Locations

    • InternetBorrow it
      Albany, Auckland, 0632, NZ
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