Coverart for item
The Resource Doing research projects in marketing, management and consumer research, by Chris Hackley

Doing research projects in marketing, management and consumer research, by Chris Hackley

Label
Doing research projects in marketing, management and consumer research
Title
Doing research projects in marketing, management and consumer research
Statement of responsibility
by Chris Hackley
Creator
Subject
Language
eng
http://library.link/vocab/creatorName
Hackley, Christopher E
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Management
  • Marketing research
  • Consumers
Label
Doing research projects in marketing, management and consumer research, by Chris Hackley
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Interpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 -- 'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 -- Phenomenology, page 171 -- Ethnography, page 196 -- Critical research and critical discourse analysis, page 219 -- Semiotics and marketing and consumer research, page 249 -- Literary theory and narrative analysis: feminism
Control code
7398323
Dimensions
24 cm
Extent
210 p.
Isbn
9780415268950
Isbn Type
(pbk.)
Lccn
2002155380
System control number
(DLC) 2002155380
Label
Doing research projects in marketing, management and consumer research, by Chris Hackley
Publication
Bibliography note
Includes bibliographical references and index
Contents
Interpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 -- 'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 -- Phenomenology, page 171 -- Ethnography, page 196 -- Critical research and critical discourse analysis, page 219 -- Semiotics and marketing and consumer research, page 249 -- Literary theory and narrative analysis: feminism
Control code
7398323
Dimensions
24 cm
Extent
210 p.
Isbn
9780415268950
Isbn Type
(pbk.)
Lccn
2002155380
System control number
(DLC) 2002155380

Library Locations

    • Albany LibraryBorrow it
      Gate 1, East Precinct, Albany Expressway (SH17), Albany, Auckland, 0632, NZ
      -36.733330 174.700641
    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
Processing Feedback ...