Coverart for item
The Resource Digital business and e-commerce management : strategy, implementation and practice, Dave Chaffey

Digital business and e-commerce management : strategy, implementation and practice, Dave Chaffey

Label
Digital business and e-commerce management : strategy, implementation and practice
Title
Digital business and e-commerce management
Title remainder
strategy, implementation and practice
Statement of responsibility
Dave Chaffey
Creator
Subject
Language
eng
Cataloging source
CDX
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Chaffey, Dave
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Electronic commerce
  • Business enterprises
Label
Digital business and e-commerce management : strategy, implementation and practice, Dave Chaffey
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- Analysis and design -- Digital business service implementation and optimisation
Control code
ocn890575032
Dimensions
27 cm
Edition
Sixth edition
Extent
xxxi, 680 p.
Isbn
9780273786542
Isbn Type
(pbk.)
Other physical details
col. ill.
System control number
(OCoLC)890575032
Label
Digital business and e-commerce management : strategy, implementation and practice, Dave Chaffey
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- Analysis and design -- Digital business service implementation and optimisation
Control code
ocn890575032
Dimensions
27 cm
Edition
Sixth edition
Extent
xxxi, 680 p.
Isbn
9780273786542
Isbn Type
(pbk.)
Other physical details
col. ill.
System control number
(OCoLC)890575032

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    • Wellington LibraryBorrow it
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      -40.385395 175.617407
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