Coverart for item
The Resource Digital advertising, Andrew Mcstay

Digital advertising, Andrew Mcstay

Label
Digital advertising
Title
Digital advertising
Statement of responsibility
Andrew Mcstay
Creator
Author
Subject
Language
eng
Summary
This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment
Cataloging source
YDXCP
http://library.link/vocab/creatorDate
1975-
http://library.link/vocab/creatorName
McStay, Andrew
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Digital media
Label
Digital advertising, Andrew Mcstay
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 210-217) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Digital: the capacity to do things they never could before -- The history and business of digital advertising -- How it works: standard digital media -- How it works: non-standard digital media -- Creativity -- Beyond interruption: attention, authenticity and being native -- Media hacking -- Adblocking and fraud: threats to advertising -- Advertising to children: regulations and ethics for digital media -- Ad-tech: analytics, big data, profiling and identity -- Emphatic media: emotiveillance and the future of out of home advertising -- Privacy: the case of mobile apps for Android -- Conclusions: reconciling art and science in advertising
Control code
ocn950476243
Dimensions
24 cm
Edition
2nd edition
Extent
viii, 221 pages
Isbn
9781137494344
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)950476243
Label
Digital advertising, Andrew Mcstay
Publication
Bibliography note
Includes bibliographical references (pages 210-217) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Digital: the capacity to do things they never could before -- The history and business of digital advertising -- How it works: standard digital media -- How it works: non-standard digital media -- Creativity -- Beyond interruption: attention, authenticity and being native -- Media hacking -- Adblocking and fraud: threats to advertising -- Advertising to children: regulations and ethics for digital media -- Ad-tech: analytics, big data, profiling and identity -- Emphatic media: emotiveillance and the future of out of home advertising -- Privacy: the case of mobile apps for Android -- Conclusions: reconciling art and science in advertising
Control code
ocn950476243
Dimensions
24 cm
Edition
2nd edition
Extent
viii, 221 pages
Isbn
9781137494344
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)950476243

Library Locations

    • Wellington LibraryBorrow it
      Wellington- Massey University Library, Block 5, 63 Wallace Street, Wellington, 6021, NZ
      -40.385395 175.617407
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