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The Resource Defending your brand : how smart companies use defensive strategy to deal with competitive attacks, Tim Calkins

Defending your brand : how smart companies use defensive strategy to deal with competitive attacks, Tim Calkins

Label
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks
Title
Defending your brand
Title remainder
how smart companies use defensive strategy to deal with competitive attacks
Statement of responsibility
Tim Calkins
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Calkins, Tim
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Product management
  • Strategic planning
Label
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks, Tim Calkins
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- The threat -- The financial challenge -- Know your enemy -- Competitive intelligence -- The key question -- Planning the defense -- Stopping the launch -- Blocking distribution -- Limiting awareness -- Preventing trial -- Fighting repeat -- Defense never ends -- Defensive strategy for innovators -- A cautionary word about competition law
Control code
ocn782252411
Dimensions
24 cm
Edition
1st ed
Extent
294 p.
Isbn
9780230340343
Isbn Type
(hbk.)
Lccn
2012012775
System control number
(OCoLC)782252411
Label
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks, Tim Calkins
Publication
Bibliography note
Includes bibliographical references and index
Contents
Introduction -- The threat -- The financial challenge -- Know your enemy -- Competitive intelligence -- The key question -- Planning the defense -- Stopping the launch -- Blocking distribution -- Limiting awareness -- Preventing trial -- Fighting repeat -- Defense never ends -- Defensive strategy for innovators -- A cautionary word about competition law
Control code
ocn782252411
Dimensions
24 cm
Edition
1st ed
Extent
294 p.
Isbn
9780230340343
Isbn Type
(hbk.)
Lccn
2012012775
System control number
(OCoLC)782252411

Library Locations

    • ManawatÅ« LibraryBorrow it
      Tennent Drive, Palmerston North, Palmerston North, 4472, NZ
      -40.385340 175.617349
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