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The Resource Data mining and business intelligence : a guide to productivity, Stephan Kudyba, Richard Hoptroff

Data mining and business intelligence : a guide to productivity, Stephan Kudyba, Richard Hoptroff

Label
Data mining and business intelligence : a guide to productivity
Title
Data mining and business intelligence
Title remainder
a guide to productivity
Statement of responsibility
Stephan Kudyba, Richard Hoptroff
Creator
Contributor
Subject
Language
eng
Summary
This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The book incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various applications that promotes efficiency for the firm
Additional physical form
Also available in print
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Kudyba, Stephan
Dewey number
658/.0563
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Hoptroff, Richard
  • IGI Global
http://library.link/vocab/subjectName
  • Business
  • Business
  • Office information systems
  • Management information systems
  • Electronic commerce
Target audience
  • adult
  • specialized
Label
Data mining and business intelligence : a guide to productivity, Stephan Kudyba, Richard Hoptroff
Instantiates
Publication
Note
Title from PDF title page (viewed June 5, 2010)
Bibliography note
Includes bibliographical references and index
Contents
1. An introduction to information technology and business intelligence -- 2. Data mining defined -- 3. Steps to success for the mining process -- 4. Essential mining approaches to problem solving -- 5. A closer look at marketing/advertising, promotions and pricing policies using econometric based modeling -- 6. Turning your brick and mortar into a click and mortar -- 7. Improving the web experience through real-time analysis (A market basket approach) -- 8. Bringing it all together (data mining on an enterprise level) -- 9. What the future holds for data mining
Control code
ocn707610441
Extent
electronic texts (iv, 166 pages : illustrations)
Form of item
electronic
Isbn
9781930708808
Other control number
10.4018/978-1-93070-803-7
Other physical details
digital files
Reproduction note
Electronic reproduction.
System control number
(OCoLC)707610441
System details
Mode of access: Internet
Label
Data mining and business intelligence : a guide to productivity, Stephan Kudyba, Richard Hoptroff
Publication
Note
Title from PDF title page (viewed June 5, 2010)
Bibliography note
Includes bibliographical references and index
Contents
1. An introduction to information technology and business intelligence -- 2. Data mining defined -- 3. Steps to success for the mining process -- 4. Essential mining approaches to problem solving -- 5. A closer look at marketing/advertising, promotions and pricing policies using econometric based modeling -- 6. Turning your brick and mortar into a click and mortar -- 7. Improving the web experience through real-time analysis (A market basket approach) -- 8. Bringing it all together (data mining on an enterprise level) -- 9. What the future holds for data mining
Control code
ocn707610441
Extent
electronic texts (iv, 166 pages : illustrations)
Form of item
electronic
Isbn
9781930708808
Other control number
10.4018/978-1-93070-803-7
Other physical details
digital files
Reproduction note
Electronic reproduction.
System control number
(OCoLC)707610441
System details
Mode of access: Internet

Library Locations

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      Albany, Auckland, 0632, NZ
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