Coverart for item
The Resource Customising in stakeholder management strategies : concepts for long-term business success, Margit Huber, Martina Palls (editors), (electronic resource)

Customising in stakeholder management strategies : concepts for long-term business success, Margit Huber, Martina Palls (editors), (electronic resource)

Label
Customising in stakeholder management strategies : concepts for long-term business success
Title
Customising in stakeholder management strategies
Title remainder
concepts for long-term business success
Statement of responsibility
Margit Huber, Martina Palls (editors)
Contributor
Subject
Language
eng
Summary
"Third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customised specifically to companies' requirements to fulfil their long term business goals. Actively managing internal (employees) and external (customers, shareholder) stakeholders is crucial for companies' success nowadays. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method taht analyses and limits process variation) in conjunction with the TRI*M methodology. The reader will benefit from insights into planning and implementing successful Stakeholder Management strategies - be it for employees, customers or for focused communication strategies."--Jacket
Dewey number
658.4/01
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1963-
http://library.link/vocab/relatedWorkOrContributorName
  • Huber, Margit
  • Pallas, Martina
http://library.link/vocab/subjectName
  • Customer relations
  • Consumer satisfaction
  • Strategic planning
  • Customer services
  • Total quality management
Label
Customising in stakeholder management strategies : concepts for long-term business success, Margit Huber, Martina Palls (editors), (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Contents
TRI*M: Generating Insight, Traction and Credibility at Comet; Quality Management and Customer Retention; How to Use TRI*M in a Six Sigma Project; Public Sector TRI*M -- Helping to Deliver Best Value; Customer Satisfaction with Commerzbank's Retail Banking; The Czech Beer Market: A Brief Introduction -- Understanding Consumers and Customer Needs; Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication; Customer Satisfaction and Retention Improves with Six Sigma; Focus on Loyalty
Control code
ocn231584291
Dimensions
unknown
Extent
1 online resource (xii, 139 p.)
Form of item
online
Isbn
9783540313182
Isbn Type
(hardcover : alk. paper)
Other physical details
ill
Specific material designation
remote
System control number
(OCoLC)231584291
Label
Customising in stakeholder management strategies : concepts for long-term business success, Margit Huber, Martina Palls (editors), (electronic resource)
Publication
Bibliography note
Includes bibliographical references
Contents
TRI*M: Generating Insight, Traction and Credibility at Comet; Quality Management and Customer Retention; How to Use TRI*M in a Six Sigma Project; Public Sector TRI*M -- Helping to Deliver Best Value; Customer Satisfaction with Commerzbank's Retail Banking; The Czech Beer Market: A Brief Introduction -- Understanding Consumers and Customer Needs; Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication; Customer Satisfaction and Retention Improves with Six Sigma; Focus on Loyalty
Control code
ocn231584291
Dimensions
unknown
Extent
1 online resource (xii, 139 p.)
Form of item
online
Isbn
9783540313182
Isbn Type
(hardcover : alk. paper)
Other physical details
ill
Specific material designation
remote
System control number
(OCoLC)231584291

Library Locations

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