Coverart for item
The Resource Customer-centricity : the new path to product innovation and profitability, by Josep F. Valls Gimenez

Customer-centricity : the new path to product innovation and profitability, by Josep F. Valls Gimenez

Label
Customer-centricity : the new path to product innovation and profitability
Title
Customer-centricity
Title remainder
the new path to product innovation and profitability
Statement of responsibility
by Josep F. Valls Gimenez
Creator
Author
Subject
Language
eng
Summary
The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach--fuelled by big data--that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock act
Cataloging source
N$T
http://library.link/vocab/creatorName
Valls, Josep-Francesc
Dewey number
658.8
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Customer services
Label
Customer-centricity : the new path to product innovation and profitability, by Josep F. Valls Gimenez
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Part I -- Needs and aspirations -- The customer journey: Marcadona and NH Hotels Group case studies -- Data, metrics and algorithms -- Lifestyles -- Part II -- Customer touchpoints -- Part III -- Value proposition creation -- Personalised products, multi-pricing, multi-channel -- Part IV -- People and talent management -- Part V -- Profit and business sustainability
Control code
on1059451140
Dimensions
unknown
Extent
1 online resource (vi, 150 pages)
File format
unknown
Form of item
online
Isbn
9781527519138
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1059451140
Label
Customer-centricity : the new path to product innovation and profitability, by Josep F. Valls Gimenez
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Part I -- Needs and aspirations -- The customer journey: Marcadona and NH Hotels Group case studies -- Data, metrics and algorithms -- Lifestyles -- Part II -- Customer touchpoints -- Part III -- Value proposition creation -- Personalised products, multi-pricing, multi-channel -- Part IV -- People and talent management -- Part V -- Profit and business sustainability
Control code
on1059451140
Dimensions
unknown
Extent
1 online resource (vi, 150 pages)
File format
unknown
Form of item
online
Isbn
9781527519138
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1059451140

Library Locations

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